The talking machine world (Jan-June 1925)

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114 THE TALKING MACHINE WORLD June 15, 1925 This slogan will create the demand; any "Vitanola" will close the sale. "When and What you Want" is the slogan adopted by the Phonograph Manufacturers National Ass'n to use in stimulating the demand for phonographs. We believe it will do it. We know there is no better way to get "When and What you Want" — nor to sell the public on this idea — than to play it on a Vitanola, "The Phonograph of Marvelous Tone." VITANOLA TALKING MACHINE CO. 829 AMERICAN FURNITURE MARKET 666 LAKE SHORE DRIVE CHICAGO