The talking machine world (Jan-June 1925)

116 THE TALKING MACHINE WORLD June 15, 192S FROM OUR CHICAGO HEADQUARTERS— (Continued from page 115) LAKESIDE TYPE M SPEAKER Furnished complete, or units and horn separate. Write for prices. LAKESIDE FRICTION SLIDE For radio and phonograph cabinets, prevents accidental dropping of covers. Write for samples and pi ices. Lakeside Supply Co. 73 West Van Buren St. Chicago, 111. June 24, establishing a record at that theatre for a continuous run. His act is billed as the feature, and it has been drawing packed houses at all performances. No two Lewis programs are alike, and he has keen featuring especially those numbers which lie has recorded for the Columbia Phonograph Co., Inc. Columbia dealers tied up with the appearance of the Lewis band by the use of window displays throughout his stay in Chicago, and during the second week of June obtained particular attention from the record buying public through newspaper advertising. According to all reports, Ted Lewis' visit to Chicago has been a big factor in increasing the sale of records made by this popular jazz artist and his band. Cheney Co. Takes Over Cleveland Territory On June 1, the Cheney Talking Machine Co., of Chicago, took over the territory which has been covered since 1918 by the Cheney Phonograph & Sales Co., jobbers, 1965 E. Sixty-sixth street, Cleveland, O. The former Ohio distributors served Cheney dealers in Ohio, West Virginia, western Pennsylvania and western New York State. The territory will be cared for by C. B. Hammond, Cheney sales representative, who may be addressed through the Cheney Talking Machine Co., 24 N. Wabash avenue, Chicago, or at the Park Lane Villa, Cleveland, Ohio. His phone number is Cedar 80. The Zenith Radiogram Makes Its Debut The Zenith Radiogram, a monthly dealer publication sponsored by the Zenith Radio Corporation, of Chicago, made its appearance about the middle of May. The new Zenith house organ is attractive, filled with live interesting articles, and was accorded a warm welcome by Zenith dealers, who have already found it to be another helpful link in the chain of Zenith dealer co-operation. The front cover is attractively finished in two colors, and the reader finds there the purpose of the Radiogram, stated as follows: "It is the purpose of this monthly dealer medium to assist through the exchange of ideas in the betterment of retail merchandising as will build for the substantial and permanent ■ establishment through a lasting dependable confidence through the Zenith organization — from factory to distributor, dealer and to the consumer — the ultimate judge of all merchandise." Pictures of the new Zenith offices and plant, a story on the coming Arctic exploration party headed by Commander Donald B. MacMillan, and Commander E. F. McDonald, Jr., president of the Zenith Radio Corp., further helps to make the publication of interest to the reader. A double-page spread contains the pictures of Zenith executives, engineers and field representatives, in connection with an article which portrays the growth of the firm and the part which the officials have played in its progress. The remainder of the paper is devoted to pictures and stories of enterprising Zenith dealers, their advertising methods, sales schemes, window displays, and to merchandising articles written for the benefit of the dealer by S. I. Marks, treasurer; N. A. Fegen, secretary, and H. H. Roemer, director of sales promotion. Beginning with the June issue, the Zenith Radiogram will devote four pages to Zenith dealer and consumer experiences, advertising helps, window trims and interior displays. The forms, in the future, will close the twentieth day of each month, and dealers are asked to send copy and photographs of interesting and educational material. Artistic Operadio Portable Windows One of the most individual and effective window displays arranged to secure Summer business was recently on view in the show windows Operadio Window of Consolidated Co. of the Consolidated Talking Machine Co., wholesale distributor of the Operadio portable radio receiving sets. Two large windows were given over to the display of the Operadio portable and as can be seen from the accompanying photographs the surroundings in which the instrument is set are distinctly appropriate to the season. One window dealt with the simplicity of operation of the instrument, together with charts showing the parts from which the set is constructed. Photographs of celebrities who have used the Operadio and recommend it were also shown. The slogan "Radio reception — Wherever you want it — Whenever you want it" was also featured. The second window, showing the Operadio in a camp scene, was most realistic and enabled the passerby to visualize the instrument's appeal as a valuable part of a vacation trip. The display attracted a great deal of attention and the amount of "drop-in" business and the Another Consolidated Operadio Window number of inquiries which resulted more than justified the time and trouble gone to in arranging the window. S. I. Marks Attends Convention in Hot Springs S. I. Marks, treasurer of the Zenith Radio Corp., Chicago, represented his firm at the Electrical Jobbers' Association convention held at Hot Springs, Va., the first week of June. He remained there for the week of June 8 to attend the Associated Manufacturers of Electrical Supplies convention. Morton Downey With Brunswick Morton Downey, one of the most promising young tenors of the present day recently signed a contract to make records exclusively for the Brunswick-Balke-Collender Co. He has been a radio star for some time and is at present appearing in vaudeville. Mr. Downey recently made his first record "The Melody That Made You Mine," and Brunswick dealers report it to be one of their best sellers. Some Interesting Figures A recently completed nationwide survey shows that there are approximately 4,000,000 radio receiving sets in use in the United States at the present time. In connection with this investigation there appeared the interesting news that one or more Erla parts were used in over 1,000,000 of these sets, according to an announcement made by Electrical Research Laboratories, of Chicago. This firm, which was (Continued on page 118) Repair Parts For All and Every Motor That Was Ever Manufactured L_ We can supply any part. The largest and most complete assortment of repair parts — in the United States — on hand, for old, obsolete and present-day motors. If your order cannot be filled from stock, we will make it up special. Special prices on main springs, governor springs, micas, repair parts, motors, tone arms, steel needles, etc., in quantity lots. Expert repairing on all makes of phonographs and motors. SUCCESSOR s^fuw Standard Talking Machine Co. Vniied Talking Machine Co. Harmony Talking Machine Co. O'Neill. Jane, Co. Ajgtlno Co. Tfllbino Machine Supplies, Etc 227-229 W. WASHINGTON ST.. CHICAGO, ILL. TRADE MARK COKSOLA" Branches s 2957 Gratiot Ave., Detroit, Mich. 1121 Nicollet Ave., Minneapolis, Minn.