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The Talking Machine World, New York, January, 1928
7
Brunswick Scores Again
With New Record Policy
Symphonies ~ Operas — Ballads
By the World's Greatest Artists
$^ g%£\ All gold, purple and black label 12 All gold, purple and black label 10
■ inch Brunswick Records formerly inch Brunswick Records formerly
$2, $1.75, $1.50 and $1.25, now $1.
$1.50 $1.25 and $1, now 75c.
75^
Again Brunswick Leadership is Demonstrated
T5RUNSWICK is known in the industry for the many new policies and improvements that it has inaugurated. Some of these have changed the whole trend of the music business. To mention just a few : —
— Brunswick was first to offer double-faced classical records. — Brunswick was first to adopt the present popular console type of cabinet.
WONDERFUL! A master stroke of merchandising," is the way a leading executive in the industry greeted Brunswick's recent announcement of new record prices.
From all parts of the country have come comments equally favorable from the trade and from leaders in musical circles. Apparently no announcement to the music trades in years has made more of a sensation. And from the public, whose verdict is the final one, there has already come a remarkable volume of business to justify our judgment in making this move.
— Brunswick was first to offer a combined radio receiving set and phonograph in one cabinet.
— Brunswick was first to offer a purely electrical reproducing musical instrument, the Brunswick Panatrope.
And now Brunswick again leads — being first to offer symp/ionii, operatic and standard music at popular prices.
Brunswick's New Policy — Briefly Stated
BRUNSWICK will no longer penalize the public's musical taste by charging more for great symphonic, aperatic, and other standard recordings by world-famous artists and musical organizations.
We therefore have inaugurated a one-price-for-all policy covering every record in our catalog. From now on, all 10-inch Brunswick Records, formerly $1.50, $1.2.5 and $1, will be 75c. All 12-inch Brunswick Records, formerly $2, $1.75, $1.50 and $1.25, will be $1.
Enduring music — the beautiful ballads, inspiring symphonies and operas — is growing tremendously in public demand, and to foster this growth in musical appreciation we take this action.
THE BRUNSWICK-BALKE-COLLENDER CO., CHICAGO NEW YORK IN CANADA; TORONTO
Branches in All Principal Cities