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The Talking Machine World, New York, January, 1928
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RCA newspaper and magazine advertising in 1928 will be the most extensive ever undertaken. Saturday Evening Post, Liberty, Colliers, Literary Digest, and other magazines will be used through the year. Leading newspapers throughout the country will give RCA Dealers effective local support. And there will be more and better Sales Helps, Window Displays and other business getters. The Saturday night RCA Hour will be another big advertising feature in 1928.
Here is the greatest advance in radio since the beginning of broadcasting
The simplified socket-power Radio/a lhaf electrical engineers dreamed of has now been achieved
The new Radiola 17 — from the laboratories of RCA, General Electric and Westinghouse — has rightly been called a "wonder box."
By means of the remarkable new alternating current Radiotrons, it takes all its power from your electric light circuit. No batteries or liquid-containing devices. Just plug it in and turn the single knob to select your programs.
So simple that a child can operate it in a dark room — but so finely designed and constructed that it reproduces with amazing fidelity the fine programs from the broadcasting stations.
Radiola 17 is the culmination of years of research by the great corps of electrical and acoustical engineers, in the service of the Radio Corporation of America, who are making the •■impossible-:;" of" vesrerday the C places of [.
KCA-Kadiola
RCA, General Electric and Weslinghome have designed these perfected Radiolas
Radiolas and RCA Loudspeakers, the product of the same engineers who built the highpower broadcasting stations, set the standard
Exclusively chosen by Victor and Brunswick for use in their finest instalments, these receiving sets embody the world's knowledge of radio design.
If you a, ifyouar, your old
c about to buy your first radio, or going to select a new set to replace ask an RCA Authorized Dealer — these i— J
mderfui for you.
Besure that you listen to 3n RCALoudspcakei The performance of the finest receiver can b spoiled by .in antiquated reproducer.
All Radiolas are equipped throughout witl RCARadiottons— the heart of the receiving sei
RCA HOUR Every Saturday Night
with the Nifiorul Broidciit'ing Oimpiny
0 ssmm (i)
RADIO CORPORATION OF AMERICA. NEW YORK CHICAGO SAN FRANCISCO
KCA-Radiola
MADE • BY ■ THE M AK.EI\S ■ OF THE ■ r*,ADIOTfVON
PC A Kadiola
MADE BY THE MAKERS OF THE RADIOTRON