The talking machine world (Jan-June 1928)

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The Talking Machine World, New York, January, 1928 . 3 J new models to fit particular markets The Twelve-fifteen is, likewise, a new cone-type Electrola, with the special Victor acoustic stabilizer . . . smooth reproduction at every volume. The instrument is also a remarkable loud-speaker for an independent radio set — switch provided for changing from record to radio. Its cabinet, representative of the charming Georgian period, is particularly attractive to customers whose homes are furnished in Colonial style. In size, reproduction and list-price, the new Eight-twelve comes between the standard Credenza and the smaller console model, the Four-forty. In quality of music, the new model offers the nearest approach to the full-toned Credenza reproduction. Its cabinet, in French Renaissance style, is striking proof that an impressive appearance is a matter of proportion rather than size alone. There is evidence that these three new models will satisfy a very real need, fitting particular markets that are -particular in their choice. Order at least one of each for demonstration purposes. As new Victor models, they have strong window display value. Push their sales. You will find they open up a new field that, with careful cultivation, can be turned into a rich harvest of profit. CAMDEN, NEW JERSEY, U. S. A