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e Talking Machine World, New York, January, 1928
29
In the radically different Eveready Layerbilt the cells are flat, and the battery is assembled under pressure into a solid block, eliminating ivaste space, packing a maximum of active materials uithin the battery case, and making those materials more efficient.
In tin
VE READY
I AYE RBI LT
we have put the holes to work
Radio is better with Battery Power
There is a kind of radio reception that is radio at its very best. Clear. Hum-free. True in tone, faithful. Reliable. Reception from a receiver that is working under exactly the conditions for which it was designed. For such reception, use batteries. For batteries provide pure D. C, Direct Current, the only kind of current that is silent and unnoticeable in radio. For utmost delight, undisturbed enjoyment, and unalloyed delight, use Battery Power.
THE ordinary dry cell "B" battery is full of useless holes — waste space between the cylindrical cells. In a battery using large-size cells the wasted space may amount to as much as 30 per cent of the total.
A number of years ago we set about correcting this state of affairs. Dry battery traditions were dropped. An entirely new kind of dry cell was tleveloped. It was flat and square like a book instead of cylindrical. Such cells were pressed together into a solid battery block with no waste spaces. The new invention was patented, thus making it exclusively Eveready. Such, briefly, is the history of the Eveready Layerbilt "B" Battery that embodies the first radical changes and improvements ever made in the dry cell.
But before this remarkable battery was ever sold, it was tested and retested for several years in the laboratory. Then it was put on trial in home service in all parts of the country. Several remarkable
Illustrated to the left is the cylindrical cell type of "£t" battery construction. Each cell is a unit connected to the others by soldered wires. The space beticeen the cells is tcasted, useless.
things were discovered in this way. The battery contains more active materials than a cylindrical cell battery of the same outside dimensions— and it gives over 30 per cent more service! The Layerbilt construction puts the active materials in closer contact with each other, and makes them produce considerably more electricity.
This is why the Eveready Layerbilt "B" Battery No. 486 is the longest lasting of all Evereadys. It is a heavy-duty battery for use on all loud-speaker receivers. Hundreds of thousands of people have found it to be the most economical radio battery they ever used.
You give a new degree of satisfaction to your customers when you sell them the Eveready Layerbilt. Order from your jobber.
NATIONAL CARBON COMPANY, INC. New York San Francisco
Atlanta Chicago Kansas City
Unit of Union Carbide and Carbon Corporation
Batteries
-they sell faster