The talking machine world (Jan-June 1928)

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The Talking Machine World, New York, January, 1928 nother ^3' Osludak achi / HE world moves on. Hand power ^/ gives way to motor power. Automobile succeeds pack-mule and aeroplane succeeds automobile. New inventions become obsolete almost before they can be patented. The pace of progress is swift — nowhere more so than in the realm of sound reproducers, where AUDAK has set the pace for more than ten years. Leaders in their field by sheer merit, AUDAK Reproducers have successively outstripped each other. Each new model has achieved superiority over its older brethren. Comes now the latest AUDAK development — evolution, I would better say. A marvelous new Reproducer that overtops anything heretofore achieved. New Heights of Acoustical Excellence Attained by Audachrome You have heard renditions that gave back the low bass elements. You have heard renditions that gave back the high, shrill notes. But did you ever hear reproduction that was absolutely life-like and devoid of mechanical intrusion at both ends of the scale? Did you? That is AUDACHROME' S remarkable triumph. To Sell More of the New Electrically Cut Records— and Eventually to Sell More Talking MachinesBring This Startling New AUDAK Masterpiece to Your Customers' Attention. AUDAO The Chroma Built on a Reproduces Lowest Notes, Highest Notes and Chromatic Shades, However Slight Anyone who ever heard mechanically unsatisfactory music played by a talking machine knows that the marring, jarring inaccuracies come at the top and at the bottom of the scale. Thin, strident violin music. Shrilling, trilling soprano notes. Low drum and bullfiddle vibrations. Deep chest tones from the male basso. These are the elements wherein reproduction has hitherto been incomplete. And here is where AUDACHROME gives new meaning to the term "reproduction.11 Yes, it is true, as a demonstration will prove. For the first time dealers have now a reproducer that gives back highest and lowest notes as naturally, as humanly, as perfectly as it reproduces the easier middle range. Moreover, AUDACHROME reaches a new standard in the important matter of chromatic shadings or color-tones, so impossible for average reproducers to attain. With AUDACHROME you can play the most difficult orchestral or vocal selection from your stock — and invariably the listening customer will be enthralled. Every piece in the