The talking machine world (Jan-June 1928)

The Talking Machine World, New York, January, 1928 59 You Can Get Your Product Into 1,000,000 Homes When You— i » Manufacturers of Syndicated Blotters Schilling Syndicated Blotters handsomely printed in 4 colors featuring your product, and resold to dealers with their names imprinted, bring results. Write for samples, prices and how to increase your dealers' business by the simple method of sales promotion. Made only by The Schilling Press, Inc. Direct Mail Headquarters Schilling Building New York City Sample Blotter Showing Style for Enclosures With Bills and Correspondence — Printed in 4 Colors Master-Phonic Portable Is Announced by Peerless Go. New Portable Phonograph Being Marketed by Peerless Album Co. Possesses Several New Features — Designed to Please Eye and Ear The Master-Phonic, a new portable phonograph, described as "the extraordinary portable for 1928," has been announced to the trade by the Peerless Album Co., New York. This new in multi-color effects. Appearance, quality and tone are stressed by the manufacturer. The Master-Phonic lists at $25, and has been added to the line of Peerless portables which cover a range of list prices from $12 to $30. In a chat with a representative of The Talking Machine World, Mr. Ravis stated that 1927 was the best year which the Peerless Co. had enjoyed since 1921, and all indications are that 1928 will be the best year in the history of the organization, judging from advance orders and new merchandising outlets. Mr. Ravis said that the Peerless Co. is rapidly outgrowing its present commodious quarters embracing 12,000 square feet, and plans are being made to obtain still larger manufacturing space which he expects will become necessary early in 1928. An Unusual Christmas Card From S. L. Scheer The unusually effective Christmas card illustrated herewith was sent to his many friends by Sam L. Scheer, Long Island representative Victor Educational Catalog and Graded List Issued Peerless Master-Phonic Portable portable, which is illustrated herewith, was designed to appeal to the eye as well as to the ear, according to Phil Ravis, president of the Peerless Co. A four-foot concealed tone chamber, serpentine tone arm, special matched reproducer, record album with ten individual pockets and Heinemann motor are among the features of the Master-Phonic. It is covered with genuine DuPont fabrikoid, and is elaborately decorated The Victor Talking Machine Co. recently announced a revised issue of the "Educational Catalog and Graded List," which has a complete listing of all records issued in the Educational Specials Nos. 1, 2, 3 and 4. The catalog is divided into four parts: Lists graded for particular grades, classifications for use in teaching Music Appreciation, lists of correlations of Victor records with the teaching of other subjects, and a comprehensive list of composers and alphabetical and numerical indices. It is a necessary volume for dealers. THIS IS . SPEAKING . XOtshing you Uhe cJeason'sBest Greetings Farrand NORTH AMERICAN RADIO CORP. Perryman Tube Prices Cut S. L. Scheer's Xmas Card of the North American Radio Corp., New York, prominent distributor of leading radio lines. The products distributed by the North American organization in its territory include Farrand speakers, Zenith receivers, Eveready batteries, Cunningham and Raytheon tubes, etc. Lower list prices on several types of Perryman tubes have been announced to the trade by H. B. Foster, general sales manager of the Perryman Electric Co., Inc. The new prices are as follows: RH-201A, reduced to $1.50; PA-112 and 112A, to $3.50; PA-171 and 171A, to $3.50, and PX-240, to $2. New Store Opened A new music store was recently opened in Plainview, Tex., by Jesse Jones and his son, Maxwell. The store will operate under the name of Plainview Music Co. and will carry a full line of Starr phonographs, Gennett records and other musical instruments. i