The talking machine world (Jan-June 1928)

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The Talking Machine World, New York, January, 1928 63 Atwater Kent radio THE NEW A. C. SET $ Model 37 Operates wholly from house-current (110 to 115 volt, 60-cycle, A. C.) Self-conrnined. Three stages of R. F. A., detector, two stages of A. F. A. 1\ g inches high, 17i 4 inches deep. New all-satin finish — upper panel in antique gold, rest of cabinet in rich brown or golden bronze (optional). Price, without tubes . . J58S Now all in one! A TRULY electric set, using A. C. tubes, with the power supply built in. COMPACT — actually smaller than many old sets of the battery type — can be placed anywhere. TONE — exquisite — no disturbing power noises — the hardest problem of A. C. operation is SOLVED. VOLUME — can be reduced to a whisper or raised to the fortissimo of a brass band. SELECTIVITY— a highly selective set. FULL VISION ONE DIAL— read at a glanceprograms instantly selected or changed. DESIGN — cabinet is shielded against outside electrical interference. Built-in power supply, a new marvel of engineering, doubly shielded. ACCURACY — every working part of every receiver matched for that particular receiver. All parts true — some of them to two onethousandths of an inch — and protected from deterioration. FINISH — new satin finish. Your customer's choice of rich brown and antique gold or golden bronze and antique gold. MANY EXCLUSIVE FEATURES which cannot be copied without infringing on Atwater Kent patents. PRICE — startling, until you remember the 15acre factory where we have learned to make many sets as carefully as we could make one. One Dial Receivers licensed under U. S. Patent 1,014,002 Price slightly higher West of the Rockies Atwater Kent Manufacturing Co. A. Atwater Kent, Pres. 4725 Wissahickon Ave., Philadelphia, Pa.