The talking machine world (Jan-June 1928)

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66 The Talking Machine World, New York, January, 1928 New Atwater Kent Receiver Model 37 Placed on Market Six-Tube A. C. Receiver Has Single-Dial Control and Volume Control — Presented to Press at Dinner in the Hotel Commodore At a gathering composed of representatives of the newspapers and trade press and executives of various distributing organizations, the Atwater Kent Mfg. Co. presented its newest contribution to the field of radio receiving sets, known as Model 37. The occasion was a dinner tendered by the Atwater Kent Mfg. Co. of Philadelphia, Pa., at the Hotel Commodore, New York, on Wednesday evening, December 21. The dinner was presided over by Vernon W. Collamore, sales manager of the organization. Two short speeches were made at the close of the dinner by P. A. Ware and R. E. Smiley, of the Atwater Kent Co., relative to the new set that was to be shown. The Model 37 is a six-tube A. C. receiver comprising three stages of radio frequency amplification, a detector and two stages of audio frequency amplification. It has a single-dial control, and provision is made for increasing or decreasing the volume by means of a control knob. The set is self-contained in a metal cabinet which completely shields the electrical assembly inside, including the power supply, which in turn is surrounded by metal shields. A choice of two color combinations is available with the new metal cabinet, either brown and gold or bronze and gold. In both combinations a departure has been made from the crystalline finish to a satin finish. The cabinet is surmounted by a gold-plated name plate, in low relief, picturing a full-rigged vessel of the old Spanish galleon type. The set is listed at $88. This new set is illustrated in "The Newest in Radio" section in this issue of The Talking Machine World. Concurrent with the showing of the set the popular Model "E" speaker of the Atwater Kent The Reason Behind that Long Life Line SUSTAINED VOLTAGE OVER LONG HOURS OF SERVICE POOR RECEPTION AREA SOO HOURS 1000 HOURS The efficiency of any rectifying tube is measured by the number of hours it can deliver a SUSTAINED voltage. In Raytheon the active principle is ionized helium gas, instead of the old style filament operating in a vacuum. The fact that this gas CANNOT break or burn out results in the longest life of any rectifying tube on the market. The greatly superior conductivity of ionized helium results in a SUSTAINED voltage from first to last. RAYTHEON MANUFACTURING CO. CAMBRIDGE, MASSACHUSETTS TYPE BH Standard for "B" Power Units 125 m.a. 300 volts Price $4.50 TYPE BA For Complete A-B-C Power 350 m.a. Price $7.50 40 leading makers of power units and rectifying devices equip with Raytheon. This seal on any instrument marks it as "Raytheon equipped." ill (/Raytheon J) #Ra^ljBeon^ ^ LONG LIFE RlplriFYING TUBE ^ line was shown in a variety of new finishes, which included bronze and gold, brown and gold, slate and gold, green and gold and brown and bronze. Variety of colors is provided so that the speaker will harmonize with the various color combinations now so popular in interior decoration. Among the local Atwater Kent distributing firms represented were E. B. Latham & Co.; E. J. Edmond & Co.; E. A. Wildermuth, Inc., and B. & O. Radio, Inc. Electro-Phonic Needle Announced to the Trade Recently Formed Chicago Firm, Headed by J. C. Hart and Nat Golden, Planning Campaign in Interest of Electro-Phonic Needle Considerable interest has been aroused in the trade by the activities and products of the new Electro-phonic Needle Co. of Chicago. < . Big PROnjS j^r1 Electro-Phonic Needle Stand This new company is headed by J. C. Hart, president, and by Nat Golden, vice-president, both Chicago men and widely and favorably known in music trade circles. The new product, the "Electro-phonic Needle," is especially designed for playing electrically reproduced records, the needle being specially tempered so as to eliminate the deterioration of the record due to blasting and vibration, at the same time bringing out the full tonal values. Though the company is relatively new, a country-wide distribution has already been secured, and markets have been found to be unusually receptive to the new product. A vigorous sales and advertising policy and strong dealer helps are planned to assist the trade in merchandising Electro-phonic needles. Ted Lewis and His Band Featured in Night Club Special Recording Made by Popular Artist and His Band for the Columbia Catalog Ted Lewis and His Band, exclusive Columbia artists, made a special coupling recently for the Columbia catalog. The selections are "Down the Old Church Isle" and "Is Everybody Happy Now?", fox-trots. Certainly Ted should be happy if a $3,500 weekly addition to his bank roll is of any particular interest to him. He has just signed for that amount at the night club at 159 West Forty-ninth street, New York, where he will double from "Artists and Models."