The talking machine world (Jan-June 1928)

The Talking Machine World, New York, January, 1928 75 Fada Sales Plans for 1928 Made at Conclave in Plant Various Department Heads of F. A. D. Andrea, Inc., Discuss Advertising, Sales Promotion, Production and Service Plans A general sales convention at the Long Island City plant of Fada Radio was held immediately following the holidays for the purpose of discussing merchandising of the Fada line in 1928. Selling plans were developed in keeping with the general policies of the company. A number of distributors attended the convention and gave first-hand information as to actual field contacts as revealed during the opening months of the 1927-28 season, with helpful interchange of selling ideas and reports on trade conditions. Frank A. D. Andrea, president, welcomed the gathering to the New Fada factory. R. M. Klein, general manager, reviewed the company's accomplishments to date, calling attention to the excellent standing of Fada radio with the trade and public. Mr. Klein outlined ways and means by which 1928 should eclipse the 1927 business, which was the largest in the Fada history. L. J. Chatten, general sales manager; L. C. Lincoln, advertising manager, and other department heads discussed the various phases of the company's business, including advertising, sales promotion, production and service. Following the business session, a dinner was served at the Hotel Astor, New York. The Trade Sends Holiday Greetings to The World Holiday greetings were received by The Talking Machine World from the following trade members: E. E. Bucher, F. Keyler, J. Haber, George Clayton Irwin, Jr., T. W. MacDowell, Roy Davey, A. M. Kunnard, Argus Radio Corp., Blackman Distributing Co., H. J. Riker, H. R. Carlisle, Wall-Kane Needle Mfg. Co., Philadelphia Victor Distributors, Inc., Mr. and Mrs. George A. Lyons, W. C. Fuhri, Dick Smiley, Harry M. Frost Co., M. Hohner, Inc., John S. MacDonald, H. M. Gallop, L. A. Charbonnier, Walter L. Eckhardt, Ben R. Stauffer, Reincke-EMis Co., Harold J. Wrape, Milne J. Eckhardt, E. P. Huylar Allen, Mr. and Mrs. L. Gruen. Girard Phonograph Co., J. E. Rudell, T. W. Barnhill, Kenneth E. Reed, Carroll Van Ark, Russell E. Hunting, J. Lobel, Musgroves, Ltd., Harry W. Weymann, Consolidated Talking Machine Co., Don T. Allen, Charles W. Glaser, Mr. and Mrs. Edward S. Biel, Boley-Oliver Co., Harry G. Neu, Otto Heinemann, Mr. and Mrs. Allan Fritzsche, Mr. and Mrs. W. C. Hutchings, Frank Dorian, Why Some Buyers Object to Plywood Cases 1st. They are constructed from poor timber. Our mills at Houlton, Maine, are located in the heart of the finest virgin growth of Birch and Maple. We own 10,000 acres of timberland. 2nd. Worn or antiquated machinery makes poor workmanship with resulting weaknesses in the case. Radical improvements have recently been made in plywood machinery. Our mills are equipped throughout with new machinery of the latest design. 3rd. Inexperience of Plywood box manufacturers, who furnish cases with construction weaknesses or cases improperly designed for the loads to be carried. Our management has had 18 years' successful manufacturing experience in serving the textile trade. Timber— Equipment— Experience With these resources, your requirements are met in every way. And our prices are right. Let us prove these statements with a trial car. Birch and Maple Plywood, Spruce Cleats Northern Plywood Statler Building iMaine COj Boston, Mass, Emil Pettinato, Mr. & Mrs. Howard J. Schartle, Jim Davin, Mr. & Mrs. Frank V. Goodman, Bond P. Geddes, Frank Coupe. International Mica Co., Lloyd Spencer. Peirce-Phelps, Inc., Lincoln Fixture & Supply Co., R. K. Smith, Gene McDonald, Mr. and Mrs. L. S. Baker, Mr. and Mrs. Henry E. Gardiner, McMillan Radio Corp., E. S. Riedel, J. H. Burke Co., Joseph Wolff, Mr. and Mrs. Jack Kapp, Bill Schnirring, Kohler Distributing Co., Milton E. Schechter, Lester E. Noble, J. Newcombe Blackman, C. H. Baker, Mr. and Mrs. Harvey Roemer, St. Louis Radio Trades Association, Herbert H. Frost, J. V. Cremonim, Triangle Radio Supply Co., Albert A. Grinnell, Nat. E. Golden, Mr. and Mrs. C. L. Johnston. Mr. and Mrs. Harry A. Beach, Amrad Corp., Gross Brennan, Inc., Plaza Music Co., Standard Talking Machine Co., H. A. Weymann & Son, Inc., Mr. and Mrs. Louis D. Rosenfield, M. R. Goldsmith, Zenith Radio Corp., Mr. and Mrs. Edward Worthington, Porto Rico Talking Machine Supply Co., Orsenigo Co., Inc., Lawrence J. Rooney, Fred K. Steele, Inc., Mr. and Mrs. Charles R. Stinsoh, John Marvin, J. A. Decatur, Will Von Tilzer, Mr. and Mrs. Charles C. Henry, H. E. Lehman, Badger Talking Machine Co., Irving Berlin, Inc., Herbert W. Clock, Robbins Music Corp., P. W. Guttenberger, Joseph F. Brogan, North American Radio Corp. Crown Music Co., Crosley Radio Corp., F. J. Ames, llerbert E. Young, Otto N. Frankfort, H. Emerson Yorkc, Mr. and Mrs. H. B. Foster, Wally J. Bauman, Polk C. lirockman, Mr. and Mrs. J. B. Price, Mr. and Mrs. Carl D. Boyd, E. R. Manning, H. B. Sixsmith, R. H. Woodford, Curtis N. Andrews, Federal-Brandes, Inc., Wendall Hall Music Publishers, Ray Reilly, Arthur A. Trostler, Harrington's, Ltd., Mr. and Mrs. L. E. Gillingham, Joe Davis, Studner dimming Co., Inc., Mr. and Mrs. Fred P. Oliver, Mr. and Mrs. Ralph S. Pier, Maurice Landay. Miss Lillian Guth, Leedy Manufacturing Co., F. Clifford Estey, Mr. and Mrs. Herbert A. Brennan, Symphonic Sales Co., H. C. Cooley, Mr. and Mrs. Leon Golder, Mr. and Mrs. H. Donaldson Leopold, A. H. Mayers, Mr. and Mrs. Edward B. Lyons, Maximilian Weil, Shapiro Bern stein Co., Miss Kathryn Joyce, Kurtz & Ruby, Mr. and Mrs. Edward G. Evans. List Prices of SuperBall Antenna Reduced THE ABBEY— Patterned after an Old World jewel case. Antique walnut. Carved ornament. Equipped with the famous Splitdorf Single Dial Six-Tube Receiver. List price for battery operation $100, for all-electric operation direct from socket without batteries or eliminators, $175. Tubes not included. Splitdorf Period Cone Tone, $35. SPLITDORF Radio Receivers A series of beautiful period furniture models Twelve models that are leading the radio world in the new swing to beauty in appearance as well as excellence of performance. Designed after period furniture, reproducing the full beauty of line and finish. Splitdorf is the one line offering the dealer complete coverage of the must profitable radio market, with a minimum investment. List prices range from $45 to $800 SPLITDORF RADIO CORPORATION Subsidiary of Splitdorf-Bethlehem Electrical Company The list prices of the Super-Ball antenna and the Antenna Kit were reduced early in December, according to an announcement made by Yahr-Lange, Inc., Milwaukee. Fred E. Yahr, president of the company, in making this announcement, stated that the volume production attained and the increased sale of Antenna Kits made this price reduction possible. The new price of the Super-Ball antenna is $7.50 east (if the Rocky Mountains and $8.00 west of the Rocky Mountains. The new list price of the Antenna Kit is $4.00, and $4.50 west of the Rocky Mountains. In Canada the list price of both products is 40 per cent higher. Super-Ball antenna radio programs, sponsored by Yahr-Lange, Inc., are broadcast over station WBBM, Chicago, every Wednesday evening and early in 1928 the company plans to place other programs on the air from Lincoln, Neb., and Winnipeg, Canada. NEWARK, NEW JERSEY SClEVtmCAUJ CORMCP Cheerio! Mr. & Mrs. Hawley The many friends of Peter R. Hawley will join The Talking Machine World in extending congratulations to this well-known and popular Quaker City music-radio man on his assumption of the Benedictian role. The happy bride was Miss Anna Marjorie Schween, the marriage taking place at the home of her parents, Mr. and Mrs. Henry J. Schween, in Philadelphia on December 30. Mr. and Mrs. Peter R. Hawley will be "at home" after February 15 at Minerva Court, Upper Darby, Pa. Mr. Hawley was. for many years manager of the Girard Phonograph Co., Edison jobber, and is now operating as Mackenzie & Hawley, in the Quaker City.