The talking machine world (Jan-June 1928)

94 THE TRADE IN PHILADELPHIA AND LOCALITY The Talking Machine World, New York, January, 1928 (Continued from page 92) a large department business in talking machines, pianos and radios. The fire originated in the cellar and spread quickly through the entire structure destroying several hundred thousand dollars' worth of merchandise and gutting the building completely. The flames for a time threatened the adjoining music store of the Bellak Co., also a dealer in pianos, radios and talking machines. Strong Demand for New Atwater Kent Since the first of the current month there has been a very gratifying demand for the newly introduced Model 37, all-electric style of the Atwater Kent radio which was brought out after the holidays by the nationally known manufacturers with headquarters in this city. The C. J. Heppe & Son Co. has been featuring this new type at $138 complete in a special drive since its introduction, and it has been the sensation of the 1928 offerings. There have been continued orders for the Victrola-Radiola combinations from those customers who were ZV, inchee di&mxtw Patented 1922 Velvaloid Record Brush Ideal for advertising purposes or resale. Write us for full information. PHILADELPHIA BADGE CO. Manufacturers Philadelphia, Pa. 942 Market Street not able to secure them during Christmas week because of unprecedented demand of the gift season. Manager Leo Cromson, of the Heppe radio and talking machine department, has been placing this section of the business in the forefront ranks of the local trade within the year through his clever sales campaigning and exploitation stunts at the store, 1117 Chestnut street. With the return to health of Florence J. Heppe, head of the company, after almost a year of illness, there was revived, this Christmas, the Yuletide custom which he instituted seven years ago of greeting his neighbors in The Storm Before the Calm THE radio industry is now going through a trying, stormy period. A readjustment is taking place which is uprooting previously held notions and policies and in the process destroying those elements which are not homogeneous to the new order. But out of the chaos can be seen emerging, as surely as day follows night, a new order of calm and stability which has always seemed to the astute to be the inevitable trend of the industry. And among those who will weather the storm and enjoy the calm will be found inevitably the manufacturer, wholesaler and dealer who builded on the foundation of SERVICE. This foundation is not composed of selfishness, avarice, disloyalty, carelessness. Its stones are inscribed >incerity Endeavor Reliability rision Industry Cooperation iciency With contentment that is born of the knowledge of Service well rendered we enter the new year and face the new order ready to carry on and justify, as in the past, the confidence and trust of our many friends in the trade who have helped us to grow and whom we have helped to grow with us. Our hand is also outstretched to help those who, storm-bewildered, are seeking the way to safety. DISTRIBUTORS FOR Ei Vi Effic ORGS L E-Y KOLSTER Radiotrons and Rectrons TRILLING & MONTAGUE WHOLESALE RADIO MERCHANDISERS W. Cor. 7th and Arch Streets £/'VW With Us " PHILADELPHIA, PA. Pelham with "Ye Olde Time Carols," accompanied by ninety-six singers, and chimes played by Charles Mahoney, who made the first chimes' record for the Victor Talking Machine Co., and the Troupe of Royal Trumpeters, the wellknown quartet of lady trumpeters. Following a tour of the neighborhood the carolers were entertained on Monday evening with supper at the Pelham Country Club by Mr. and Mrs. Heppe. Last year this celebration was postponed because of the serious illness of Mr. Heppe. New Guarantee Portables Coming With the mid-January days there will be placed on the market two new portable models by the Guarantee Talking Machine Supply Co. The new models, retailing for $12.50 and $22.50, will give a durable and attractive portable at popular prices and many improvements in tone appurtenances that will bring them up-to-date in line with the latest types of talking machines. The Guarantee Supply Co. is developing a wide market for its portables and repair parts and accessories in Central and Latin America, having distributors in Peru, Chile, Brazil and Colombia. There is a wide retail sale in Havana, where one of the leading dealers has made the Guarantee portable a feature in its particular class of machines. The Southern demands will be taken care of by E. Bauer, who is now traveling through the South as far as Miami, and who will make a stopping point at Havana in the wind-up of the itinerary. The early 1928 demand for Guarantee repair parts has been exceptionally good and prospects are bright for this branch of the business. The Guarantee Talking Machine Supply Co. has been appointed a distributor for the Electrophonic tone arm. M. Grass & Son Expand M. Grass & Son will open the 1928 season with a much-enlarged store through the acquisition of an additional floor in the present building occupied by the firm at 27 South Sixtieth street. The second floor of the structure has been leased by the company for the purpose of opening a music department to be devoted to the instruction in piano and other musical instruments, and the rear section to the piano department. There will be placed in charge of this musical educational section Emanuel La Porte, who will feature the Melody Way and Shefte methods. With the transfer of the piano division to the second floor the lower store will be given over entirely to the radio and talking machine departments with larger displays and to string and brass instruments. There will be featured the Atwater Kent, RCA, Fada and Zenith sets and Victor talking machines and supplies. Planning a Busy 1928 While the extension of radio sales makes possible one of the most prosperous years for the various sets distributed through the Penn Phonograph Co., of which T. W. Barnhill is head, the early days of the month and new year are being devoted to sales conferences by factory officials and executives both here and in the New York headquarters of the Fada and Zenith. Officials of the companies represented by the local distribution house entertained the sales staffs by educational and informative talks on the new set that will be featured in the current year. District Manager C. M. Sherwood held conferences at headquarters here in Arch street the week-end after Christmas when he outlined the campaign on the Fada and the 1928 policies, creating much enthusiasm among the staff. President T. W. Barnhill {Continued on page 96)