The talking machine world (Jan-June 1928)

The Talking Machine World, New York, January, 1928 99 Your Sales Will Increase If You Will Show the Organ-tones in This New Handsome Display Box L VJJy * Zj kTng of reproducers ***** ** Qet One of These Unique Display Boxes FREE With Every Six Organ-tones ^^REPRODUCTION r COMPANY Makers of Tone-Arms And ^Reproducers 32 Union So. Ttewyork.Wf. Blackman Distributing Co. Uses Demonstration Car to Try Out Mohawk Sets Traveling Demonstration Car Is Fully Equipped to Demonstrate Mohawk Receiving Sets, Both A. C. and D. C. Operated — Appoint Many Dealers as Mohawk Representatives the progress made by the Blackman organization in developing interest in the Mohawk product, and during the coming year a series of intensive sales plans will be sponsored by Blackman in behalf of the Mohawk product. H. The Blackman Distributing Co., Inc., wholesaler of Victor and radio products and one of the foremost jobbing organizations in the country, recently introduced a unique sales Blackman Co.'s Demonstration Truck plan in behalf of Mohawk receiving sets, for which it is the distributor in metropolitan territory. A traveling demonstration car fully equipped to demonstrate Mohawk receiving sets, both A. C. and D. C. operated, was completed a few months ago and has proven of considerable value in developing an interest in Mohawk products among the representative dealers in the Blackman Co.'s territory. This demonstration car, which is shown herewith, has visited the warerooms of hundreds of dealers, who have been delighted with the practical value of the demonstration idea and who have congratulated the Blackman Distributing Co. upon its progressiveness in sponsoring a sales plan of this type. The demonstration car has been utilized to introduce Mohawk products to dealers in many sections where Mohawk sets have been heretofore unknown, and in addition to giving the dealer an opportunity to hear the sets under working conditions, the demonstration car has served to bring hundreds of interested passersby to the dealers' warerooms. The demonstration car features a series of artistic Mohawk signs and its illuminated plateglass windows have attracted attention through the metropolitan territory. Thousands of Mohawk feather headdresses have been distributed from the car and this sales plan will be used generally throughout the coming year. In a chat with The World, C. L. Johnston, vice-president and general manager of the Blackman Distributing Co., stated that the company has established about 100 active Mohawk dealers in metropolitan territory and considering the fact that the company has only been a distributor of Mohawk for the past few months, this dealer representation is very satisfactory. Mr. Johnston is well pleased with T. Melhuish Director N. E. M. A. Radio Division H. T. Melhuish has tendered his resignation as manager of sales administration of the Radio Corp. of America to become director of the radio division of the National Electrical Manufacturers' Association, according to a recent announcement. For several years Mr. Melhuish has represented the Radio Corp. in various trade associations and other outside affiliations, in addition to co-ordinating the activities of the several divisions of the RCA sales department. Mr. Melhuish practiced law for several years before joining the Radio Corp. in 1922 as manager of the Chicago office. Since that time he has held the positions of district sales manager, assistant sales manager and manager of sales administration. The resignation of Mr. Melhuish as a member of the board of directors of the Radio Manufacturers' Association was also announced. Dr. Albert N. Goldsmith Heads Radio Engineers Dr. Albert N. Goldsmith, chief broadcasting engineer of the Radio Corp. of America, was elected president of the Institute of Radio Engineers at the opening session of the Institute's third annual convention, held in the Engineering Societies Building, New York, this week. Among the new managers elected by the Institute was R. H. Manson, chief engineer of the Stromberg-Carlson Telephone Mfg. Co., Rochester, N. Y.