The talking machine world (Jan-June 1928)

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100 The Talking Machine World, New York, January, 1928 Six Products to Be Included in Major Merchandise Line of Sonora Phonograph Co. Products Comprise Revolutionary Type of Mechanical Reproducing Phonograph, Electric Pickup Instrument, Combination Electric Pick-up and Radio, Records, Radio Sets and Speakers P. L. Deutsch, president of the Acoustic Products Co., Inc., and the Sonora Phonograph Co., Inc., which it controls, recently sent out a very interesting letter to Sonora jobbers throughout the country outlining the company's plans for manufacturing and merchandising. In his letter Mr. Deutsch called attention to the important personnel and executive appointments which have been announced in The Talking Machine World during the past few months and emphasized the fact that there will be six products in the major merchandise lines of the Sonora Co., each being developed to a point where it will be a leading factor in its particular field. These products comprise: A revolutionary type of mechanical reproducing phonograph as applied to the low-priced field, including a portable phonograph; an entirely new type of electric pick-up instrument resembling a phonograph only in its use of a record, but not in any way like the old-fashioned phonograph or gramophone, as every feature of it will be completely modernized; a combination instrument, containing both the new type of electric pick-up phonograph as described above and a radio, both of which will use the same loud speaker which will also be of new design; a Sonora record of the highest grade possible and electrically recorded by a new process; radio receiving isets built on new designs and principles; radio loud speakers, constructed on an entirely new principle. Mr. Deutsch points out that it will, of course, take some little time to develop all the varied interests of an enterprise with the scope of the new Sonora Co., but he expects that by the second quarter of 1928 all of them will be in operation, and merchandise available for distribution. The first of the new products to appear will be the Sonora record which, as stated several months ago, will be manufactured under the supervision of Walter G. Haenschen, nationally prominent as one of the foremost recording directors. It is the company's intention to build up gradually a record catalog of unusual merit and unlimited sales Dossibilities. aided improvements in recording methods which have been developed by the Premier Laboratories, one of the affiliated Sonora companies. Complete recording and manufacturing personnel have already been acquired by Mr. Haenschen, and the first of the Sonora records should be available in the early part of 1928. Another product to be released early in the year will be the electric pick-up instrument, entirely new in principle and capable of exceptional performance. The general offices of the Acoustic Products Co., the Premier Laboratories, the recording laboratories and the Eastern division offices of the Sonora Co. will be located in February in the new Sonora Building, 50 West Fifty-seventhstreet, New York. The sales headquarters of the Sonora Co. are located at 64 East Jackson boulevard, Chicago, with A. J. Kendrick occupying the post of vice-president in charge of sales. Frank V. Goodman has been appointed vic1president and Eastern sales manager, with head quarters in New York. In conclusion Mr. Deutsch stated: "Mr. Kendrick will shortly outline the new plans and policies governing sales and distribution which have been adopted. Meanwhile, I trust thai with this broadening of Sonora operations and in view of the excellent prospect presented by these developments, Sonora distributors and dealers will more actively prosecute the sale of the present Sonora product, as its well-recognized value in the current market is quite obvious to all." Decision Will Be Appealed The suit of the General Electric Co. against the De Forest Radio Co., in which it was sought to restrain the latter from making and using radio apparatus claiming the infringement of four basic patents, was dismissed last week by Federal Judge Morris sitting in Wilmington, Del. The De Forest Co. was charged with infringement of patents granted to Irving Langmuir. and by him assigned to the General Elec tric Co. for electrical discharge apparatus and the process of manufacture and use of tubes used in radio reception and broadcasting. They are what is known in the electrical world as the "high vacuum tube patents." The court decided that the first and main patent of the four is invalid in view of prior art and because it lacked patentable novelty and for other reasons. The court held that only the third patent, on the use of potassium in radio tubes, was valid. It is understood that counsel for the General Electric Co. will take an appeal. Walter J. Staats Resigns Position With Victor Go. Will Devote Attention to Other Interests — Has Had Long Career With Victor Organization — Will Continue on Directorate Walter J. Staats, vice-president in charge of exports and foreign trade activities of the Victor Talking Machine Co., has resigned to W. J. Staats devote his attention to his many financial interests, including the vice-presidency and treasureship of the Smith-Austermuhl Co., a leading insurance organization at Camden, N. J. Mr. Staats joined the Victor Co. in 1901. He was elected to the board of directors in 1910, was appointed comptroller in 1912. He then became assistant treasurer and later assistant secretary, being appointed treasurer in 1920. Mr. Staats will continue on the directorate of the Victor organization. He is also a director of the West JerseyParkside Trust Co. and the First National Bank of Philadelphia. Ortho-sonic Model D List Prices Reduced List prices on model D Federal Ortho-sonic receivers, including two all-electric models, have been reduced by the Federal Radio Corp., Buffalo, N. Y., according to a recent announcement. The changes are as follows: Model D10, formerly $100, now $75; D10-60, formerly $185, now $160; D40, formerly $200, now $175; and D40-60, formerly $285, now $260. Adjustments on stock on hand will be made direct to dealers by the Federal Radio Corp. on the basis of the reduced prices. Several officials of Thos. A. Edison, Inc., including Chas. Edison, president; Nelson C. Durand, in charge of the Ediphone activities, and Arthur L. Walsh, vice-president and general manager of the phonograph division of the company, attended the annual Ediphone Convention, held at the Hotel Cleveland, Cleveland, O., on January 5, 6 and 7, at which were present Ediphone jobbers from all sections of the country. Consoles for R17 CONSOLE for Radiola 17 and 100A Speaker Built of Walnut Veneer beautifully finished. Price $35.00 RADIOLA 17 At water Kent 37 Crosley and other popular AC Operated Receivers Special Consoles for New ATWATER KENT 37 and CONE SPEAKER Send for complete information Plymouth Furniture Co. 25 E. Juneau Ave., Milwaukee, Wis.