The talking machine world (Jan-June 1928)

The Talking Machine World, New York, January, 1928 107 \ | ll , (/J J.AJFISCHER COMPANY PHILADELPHIAUS-A "1928 Will See Better Radio Merchandising" W. L. Jacoby, President of Kellogg Switchboard & Supply Co., Discusses Necessity of Attention Being Given to Dealer Problems W. L. Jacoby, president of Kellogg Switchboard & Supply Co., looks forward to better radio merchandising in 1928, saying: "The radio industry has suffered the growing pains natural to an industry that has expanded at a rate unequaled. Some of these pains may have resulted from a lack of balance between the engineering and merchandising departments of given institutions. The engineering and production divisions of some radio manufactories may have been more efficiently manned and better organized than the sales and merchandising divisions. Nineteen hundred and twenty-seven was the first year that a number of manufacturers attempted to remedy this condition. "It seems essential that as much attention be devoted to distributor and dealer problems as to engineering and production. Only on that basis can manufacturers continue to increase their business, or even hope to survive." Berg Sales Representative Starts on MidWest Trip A. J. Engel, special representative of the Berg A. T. & S. Co., Long Island City, N. Y., maker of Berg Artone portables and phonographs, left on his first trip of the new year during the last week in December. Mr. Engel, who is well known in portable circles, covers the entire Middle Western territory for the Berg organization and is adding new territory for 1928. The new trip started in an auspicious manner. Mr. Engel has already reported that the Phonograph Repair & Accessory Co., St. Louis, has taken on the Artone line. Mrs. Engel, who had been visiting her parents at Butler, Mo., joined Mr. Engel at St. Louis at a house party given at the home of Oliver Grenzebach, of the Phonograph Repair & Accessory Co. * # * * IIIIIIIIIIINilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllNIIIIIIIIIIIIIIIIIIIIIIIIIJIIIIIIIIIII The Valley Forge catalog of replacement materials for the talking machine, which was announced in last month's issue of The Talking Machine World, has been placed in the mail. The Valley Forge catalog in the past has proved a very valuable adjunct to the repair department and the demand for the new catalog is reported exceptional. The photograph to the left shows the very attractive appearance of the catalog and the minute listing, description and illustration of each part is readily referred to by means of a tabulated index. niiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiuiiiiiiiiiiiiiiiiii H5 >K sis R. F. Bensinger Abroad R. F. Bensinger, vice-president of the Brunswick-Balke-Collender Co., accompanied by Mrs. Bensinger, sailed from New York on January 6 for a two months' tour of Europe, on which he is planning to combine both business and pleasure. Mr. Bensinger plans to diagnose trade conditions in Europe and visit the Brunswick offices there, to establish more definite contact and lake care of any situations that might arise. Mr. and Mrs. Bensinger will take the Mediterranean Cruise and tour through Italy, stopping in Rome, Florence, Naples and other cities. They will also visit Switzerland, Paris, London and many other important points of interest in Europe. Splitdorf Concentrates Activities in New Plant Acquisition of Building With 100,000 Additional Square Feet Meets Needs for Enlarged Radio Program — Every Facility Is Provided The Splitdorf Radio Corp., of Newark, N. J., has announced the concentration of its production activities in a new plant. To meet the needs for the enlarged radio program for 1928, the Splitdorf interests have acquired an additional 100,000 feet of floor space. This was accomplished by taking over the building formerly occupied , by the Boyden Shoe Co., in close proximity to the other Splitdorf factories. Every facility for the building of radio receivers and loud speakers is provided. At the same time announcement is made that the Splitdorf radio activities have been placed under the direction of Hal P. Shearer, general manager; Noel S. Dunbar, advertising manager; Paul Ware, director of the laboratory, and Sam SchaefFer as assistant advertising manager. Walter Rautenstrauch is president of the Splitdorf Radio Corp. and of the Splitdorf Bethlehem Electrical Co., and E. H. Schwab is chairman of the board. In addition to his duties in the laboratory, Mr. Ware will take active part in directing certain phases of Splitdorf radio production. New Display Box for the Organ-Tone Reproducers A new display box, attractively executed in blue and gold, has been designed by the Unique Reproduction Co., New York, as a retail merchandising aid for the Organ-Tone reproducer. The display box holds six reproducers and is available to all dealers on purchases of six or more Organ-Tones. The Unique Co. is enjoying a lively demand for the Organ-Tone reproducer, which is claimed to be the only sound box on the market finished in color, thus adding the sales appeal of eye-value to its tone qualities. Herman Segal, executive head of the Unique organization, announces that samples are now ready on a new reproducer which has many appealing features. Details will be given to the trade very soon. Mr. Segal states that he is looking forward to a very satisfactory volume of business in 1928 on the Unique line. SINCE 1890! MASTERCRAFT products are the result of long and successful experience in the manufacturing and merchandising field. Distinction of design comes from logical steps toward perfection in MASTERCRAFT cabinets and phonographs. The quality and beauty you see in MASTERCRAFT is created by extraordinary craftsmanship, the art of masters of cabinet making. Eleven sales and distributing offices cover every section of the United States. Phonographs The MASTERCRAFT phonograph is distinguished by a rich depth of tone and unusual volume. Masterphonic principle and scientifically designed tone chambers make it incomparable. It sells quickly and profitably. Radio Consoles Bare radio sets and instruments are in themselves unsightly. MASTERCRAFT radio Console cabinets transform them into beautiful and useful furniture. Write us for descriptive literature and prices. The Wolf Industries kokomo Established 1890 INDIANA St. Paul 100 Midland Trust Bldg. New Orleans 1046 Camp Street Los Angeles, Calif. 1106 Masselin Ave. —BRANCHES— Boston 21 West Street Chicago 1500 Republic Bldg. New York City 44 Whitehall Street (Export Dept.) New York City 250 W. 57th Street Detroit 1501 Saratoga Ave. W. Denver 3235 W. 29th Street Dallai 908 S. St. Paul