The talking machine world (Jan-June 1928)

103 The Talking Machine World, New York, January, 1928 Garryola Go. Introduces H. G. Schultz, Inc., Issues R. L. Speicher Now Freed Pick-up to the Trade Radio and M. M. Catalog Kisemann Ad. Manager Porto Pick-up for Playing Phonograph Records With Radio Amplification — Company Also Has Perfected an Electric Pick-up Sonora Mid-West Distributor Prepares a Most Comprehensive Listing of Products Jobbed — Attractively Printed and Illustrated The Carryola Co. of America, portable phonograph manufacturer of Milwaukee, Wis., placed upon the market several weeks ago the Carryola Porto Pick-up, a product which enables radio users to have a complete and compact outfit for the playing of phonograph records with radio amplification. The Porto Pickup, consisting of a turntable, motor, electric reproducer, volume control and all the necessary wiring, is enclosed in a fabrikoid case. The new product which retails for $23.50 is equipped with a single spring motor, and the electric reproducer is attached to a curved throw-back tone arm. The volume control is located on the motor board, enabling the operator to regulate the volume within the limits of the loud speaker, and case is finished in fabrikoid with nickel plated fittings. For those who have both a radio receiver and a phonograph in their home, the Carryola Co. has perfected the Carryola Electric pick-up, which combines the phonograph and radio receiver into an electrical reproducing phonograph. The pick-up itself replaces the reproducer on the phonograph, the detector tube of the radio receiver is removed and an adaptor inserted in its place. The volume is controlled by the turning of a volume control knob connected by wire to the adaptor. The Carryola Electric pick-up retails for $10.50. A most complete and comprehensive catalog covering the radio and musical merchandise fields has been issued by H. C. Schultz, Inc., of Detroit, Mich., and Cleveland, O. The catalog covers 408 pages, is attractively bound in a stiff cover in black, green and gold, and describes fully and illustrates in color the wide and varied lines of instruments carried by the company. Throughout the book special inserts of model descriptions printed on heavy plate paper give fine illustrations of the instruments. Among the lines listed in the catalog and which are distributed by H. C. Schultz, Inc., exclusively in Michigan, northern Ohio and western Pennsylvania are: Sonora radios and phonographs, radio speakers and needles, portable phonographs, musical instruments and strings. Other products distributed include: radio cabinets, console loud speakers, Timmons, Temple, Utah and Sandar speakers, a variety of power units, Abox "A" eliminator, Elkon "A" power, a wide range of other radio accessories, Cunningham tubes, Sterlin battery chargers, Ray-OVac batteries and Belden products. Wall Kane and Brilliantone needles, the Bosch recreator and the Audak line of reproducers is also carried. Piatt Music Go. in New Home Stages an "Old Home Week" In connection with the renovation of its retail department the Oliver Ditson Co., Boston, Mass., set aside a week as "Old Home Week" to welcome its friends and patrons. Los Angeles, Cal., January 5. — -The Piatt Music Co. moved into its magnificent new building on Broadway between Eighth and Ninth streets on January 1. The exterior of the thirteenstory building has been designed on beautiful lines, dignified and inspirational. The six floors to be occupied by the Piatt organization are finished in Gothic stvle. At Last A Practical Home Recording Instrument THE TALK-BACK now makes it possible for anybody to make worth while records on any phonograph. Talk-Back made records are full volume — long playing — permanent records. They stand up for 200 or 300 playings. Every Phonograph Owner Wants One The Talk-Back is a large and steady seller wherever introduced. Its price is within easy reach of all. Dealers who sell Talk-Backs have found that it increases the sales of portable and standard phonographs especially among orchestra and band leaders, musicians, actors and actresses, and students and teachers of voice and music. Builds Profitable Repeat Business Every Talk-Back buyer becomes a blank recard buyer. The long-playing, 8-inch, double-faced Talk-Back Records sell at 3 for. $1.00 with a wide margin for the dealer. COMPLETE OUTFIT Nothing Else to Buy LIST Dealers— If your jobber cannot supply you, write to our factory for sample. jobbers— There is still some territory open. Write today for particulars. h Talk-Back Phonograph Recording Co. 4703 East 50th St. Los Angeles, Calif. Has Background of Nine Years of Advertising, Merchandising and Publicity Experience in Silk and Electrical Industries The appointment of Ray L. Speicher as advertising manager of the Freed-Eisemann Radio Corp., Brooklyn, N. Y., succeeding R. Robert Smith, has been announced. Mr. Smith resigned a few weeks ago to accept the post of advertising manager of the Geuting chain of shoe stores in Philadelphia, a position for which Mr. Smith's thorough experience in merchandising and advertising particularly fits him. Mr. Speicher comes to the Freed-Eisemann organization with a background of nine years of advertising, merchandising and publicity experience in the silk and electrical industries. His acquaintance with the electrical trade served to familiarize him with various phases of the radio business. Mr. Speicher's headquarters will be at the Brooklyn executive offices of the Freed-Eisemann Radio Corp. New Columbia Record by the "Two Black Crows" Parts 5 and 6 of Series Declared to be Even More Humorous Than Predecessors, That Have Registered Such Heavy Sales iMoran and Mack, Columbia's record-breaker irtists, have just released Parts 5 and 6 of "Two Black Crows," and those who have heard the record report the Crows to have achieved the impossible, to wit, that they are funnier than ever. They come through with an entirely new line of talk, yet retain the immortal mannerisms of the old, and a newly discovered animal, the "rhinohorse" makes its appearance. R. M. A. Holds Its First Meeting of the New Year A record attendance marked the first monthly meeting of the Radio Manufacturers' Association held during 1928, on Thursday, January 5, at the midday luncheon at the Bismarck Hotel. The meeting was addressed by Professor Paul G. Andres, of Temple, Inc., who spoke on the subject "The Best Reproduction in Radio and its Attainment." Bond Parker Geddes, executive vice-president of the R. M. A., New York City, made his initial appearance at a Western meeting and gave to the members some advance information on the June Trade Show to be held at the Hotel Stevens, Chicago, the week of June 11. Plans for this annual event have practically been completed. A. J. Carter, chairman of the Patent Interchange committee, reported the progress which had been made in securing information regarding patents held by R. M. A. members. W. W. Rogers, Washington, D. C, was a guest at the R. M. A. luncheon, and outlined the steps taken at the International Radio Telegraph conference, held in Washington in November. StewartWarner Corp. Expects Good Business During 1928 The January business of the Stewart-Warner Speedometer Corp. will represent one of its best months in the history of the organization, according to W. J. Zucker, vice-president and general sales manager. He stated that the company recently received some attractive orders for 1928, with more business of sizable proportions about to be closed. He said further that the radio branch of their business was satisfactory, with every indication of high volume operations during the new year.