The talking machine world (Jan-June 1928)

The Talking Machine World, New York, January, 1928 (World of Music) 113 NNYou Cant Go Wrong With Any xFEISJi Song" H. A. Weymann & Sons, Philadelphia, Give Window to "Among My Souvenirs" Great English Success, Published in This Country by DeSylva, Brown & Henderson Made Basis of Entire Window Display by Quaker City Music House A highly effective show window, devoted txclusively to the display of the single number, "Among My Souvenirs," was arranged recently by H. A. Weymann & Sons, of Phil Co., original publishers of "Souvenirs" in London, who startled the whole sheet music world by running a full front page advertisement featuring the song hit in the London Daily Mail, Weymann Display of ' adelphia. This fox-trot song, published by De Sylva, Brown & Henderson, Inc., New York, for American and Canadian distribution, has shown unprecedented results in sales in the short time the publishers have been working on it, due to the merits of the song itself coupled with the confidence and co-operation of the trade in featuring it. The Weymann display represented a particularly astute bit of judgment in tieing up with the mechanical recordings of the number carried by the other departments of the firm. The fact that "Souvenirs" has already been recorded five ways by Victor is presented both by placard announcements and photographs of the various recording artists. These photographs include Paul Whiteman, who made a special twelveinch concert record with his orchestra; Reinald Werrenrath, baritone, who recorded it as a vocal solo; Roger Wolfe Kahn, who recorded it for dance with his orchestra; Jesse Crawford, who made the organ recording, and the Revellers with a harmony vocal recording. The number has also been recorded on all the leading music rolls and this fact too is announced by placard. As can be observed from the accompanying illustration, sheet music copies of "Souvenirs" were attractively distributed through the window. The success being met by De Sylva, Brown & Henderson, Inc. with the song substantiates the confidence of the Lawrence Wright Music Among My Souvenirs" at the expense of several thousand dollars. The campaign placed behind the number by De Sylva, Brown & Henderson, Inc., demonstrates the willingness of the writer-publishers to give any song in the catalog the plug it deserves, whether written by an outside contributor or by their own collective efforts. This policy is again evidenced in the campaign being put behind "Henry's Made a Lady Out of Lizzie." Fred K. Steele, Inc., Places Catalog With London Firm Lawrence Wright Music Co. Secures Steele Catalog for London Exploitation — Predicts "Every Little While" Will Be Big Hit Fred K. Steele, Inc., which has to its credit one of the big hits of the season in "Every Little While" has placed its catalog for London exploitation with the Lawrence Wright Music Co. The number, "Every Little While," is registering very big in London, and Mr. Wright predicts it will be one of the outstanding hits of the season over, there. "Bells of Hawaii," "Yep! 'Long About June," "Will You Think of Me," "Close to Your Heart'", will also be exploited in London by the Lawrence Wright Music Co. which has expressed great pleasure in securing the Steele catalog. r?*S»W A Nevr Mother Song WBeautifully Told In \ Lyric and Melody j Donaldson's High-flying Dixie w. SONG HIT/ ^1 THERE AIN'T NO LAND LIKE DIXIELAND ^European Success/^CB IS! iMY MEYER?] fA Introduced t> BALIEFF J KML in *CHAUV£-S0ORIS* Jjg LEO. FEIST, Inc. FEIST BLDG. 231-5 W. 40TH ST., f*EW YORK CITY