The talking machine world (Jan-June 1928)

114 (World of Music) The Talking Machine World, New York, January, 1928 In 1927 The Sensation of the Music Publishing Industry — In 1928 We will be even bigger ! ! With such songs as : Among My Souvenirs Together Without You Sweetheart The Tin Pan Parade Broken Hearted There's One Little Girl Who Loves Me Sweetheart Memories Plenty of Sunshine Who's That Knockin' at My Door Gee I I'm Glad I'm Home Didn't I Tell You (That You'd Come Back ?) There Ain't No Sweet Man Worth the Salt of My Tears Henry's Made a Lady Out of Lizzie Baby Feet Go Pitter Patter The following sensational songs from "GOOD NEWS" Varsity Drag Best Things in Life Lucky in Love Good News The greatest score a musical comedy ever had LOOK TO US FOR GREAT SONGS IN 192S DE SYLVA, BROWN & HENDERSON, Inc. ROBT. CRAWFORD, Pres. 745 Seventh Avenue NEW YORK CITY "Watching the World Go By" Gaining in Popularity Last Ballad of Gifted Composer, Ernest R. Ball, Has Steadily Increasing Number of Entertainers Using It, With Sales Increasing Just before he died last May, Ernest R. Ball had turned in to his publishers, M. Witmark & Sons, the MS. of his latest and what was to prove his last ballad, "Watching the World Go By." The popular composer-entertainer had already tried out the new song in his vaudeville act out West, and had "put it over" in great shape. The song had been sent to the engravers just about the time that its composer was stricken fatally in his theatre dressing-room, and in due time the song was published. Naturally, among the countless lovers of Ball ballads, there was keen interest in and curiosity over this last song from his gifted pen. Due in some measure to this unusual condition, "Watching the World Go By" has steadily forged ahead in sales, until to-day, without any extraneous publicity campaign such as the Witmark house usually conducted on a new and promising Ernest R. Ball song, this postmortem number shows a lively promise of equaling some of the best of the late composer's big sellers. It stands to reason, however, that the keen interest evinced in this number by singers and singing acts all over the country is not based entirely on the facts already outlined. On all hands it is conceded that "Watching the World Go By" is not only a typical Ball ballad, done in the composer's best vein, but is actually as melodious, as simple and as singable a popular song as his famous "Let the Rest of the World Go By," which attained such tremendous popularity and sales and to which this last Ball number is indeed a fitting complement. Not a week goes by that does not see a substantial addition to the number of those using and featuring this song, and correspondingly, its sales have been and are steadily increasing. A. S. C. A. P. Publishing Journal of Its Activities First Issue of Journal of American Society of Composers, Authors and Publishers Has Many Interesting and Informative Articles The American Society of Composers, Authors and Publishers is publishing each month a journal devoted to the interests and activities of the society and containing articles by prominent composers, lyricists, publishers and others interested in the aims and purposes of the organization. The first number of the Journal made its appearance last month and presented an attractive appearance and contained much informative and interesting reading material. The first issue was fittingly dedicated to Victor Herbert, the cover bearing a sketch portrait of the famous composer. The first issue started with an editorial which explained the purposes and aims of the society and also included "Greetings From the President," by Gene Buck; an article on foreign relations, by George Maxwell; "Doing the Score of an Operetta," by Sigmund Romberg, and interesting articles by Jerome Kern, Silvio Hein, Gus Kahn, Dorothy Morse and W. S. Handy. News items pertaining to the society and its individual members were also included. Mort Bosley in New Post Mort Bosley was recently appointed publicity manager for De Sylva, Brown & Henderson, Inc., succeeding Sam Wigler, who resigned January 1 to enter a new field. Mr. Bosley is well known in the publishing field and for the past six years was a road representative for Jerome H. Remick & Co. Harry Engel, Berlin Sales Manager, on Extended Trip Sales Executive of Irving Berlin, Inc., Making Trip to Coast in Interests of Berlin Standard Music Corp. — Will Return About February 12 Harry Engel, general sales manager of Irving Berlin, Inc., started on January 3 on a sales trip throughout the country to the Pacific Coast with stops at all the Berlin branch offices in the interests of the Irving Berlin Standard Music Corp. catalog. Mr. Engel is visiting dealers handling this class of sheet Harry Engel music and is opening up new accounts for the standard catalog. Mr. Engel will devote part of his time to visiting the retail trade handling the Irving Berlin popular catalog and will line up the most recent additions to the popular list with the various branches. He will pay particular attention to checking up with the activities of Irving Berlin Week, which takes place January 14 to 21. On his trip Mr. Engel will cover such centers as Chicago, Minneapolis, St. Paul, Seattle, San Francisco, Los Angeles, Salt Lake City, Denver, Kansas City and St. Louis. He will return to New York about February 12. Five New Publications Listed in Feist Bulletin "That Melody of Love," "My Heart Is in the Roses," "Changes," "What Are You Waiting For, Mary" and "The Sunrise" in Class "A" The Leo Feist, Inc., bulletin to dealers for January, 1928, lists five new publications which until January 31 are placed in Class A at 20 cents per copy and will on February 1 be rated as Class B at 22 cents per copy. They are: "That Melody of Love," theme song of Gilbert-Garbo picture, "Love," written by Walter Donaldson; "My Heart Is in the Roses," melody ballad by Alfred Bryan and Fred Fisher; "Changes," described as another "Sam, the Old Accordion Man," by the same writer, Donaldson; "What Are You Waiting For, Mary?" fox-trot ballad by Walter Donaldson, and "The Sunrise" (Will Bring Another Day For You), ballad by Cliff Friend and Lester Santly. Sam Wigler in New Post Sam Wigler, who is well known in music publishing circles and who was publicity manager of De Sylva, Brown & Henderson, Inc., from the time of its formation up to January 1, 1928, has purchased an interest in the Allegro Music Printing Co., and is acting as manager.