The talking machine world (Jan-June 1928)

The Talking Machine WoricL, New York, January, 1928 117 Baltimore Distributors Report Past Year As Being Satisfactory, With Outlook Bright Brunswick Branch Manager States That 1927 Was Largest Year Ever Experienced by Brunswick Branch — Brafco Staff Visits Fischer Plant — New Brafco Catalog Ready Baltimore, Md., January 9. — Talking machine and radio dealers in this territory have concluded the holidays with a feeling of satisfaction because of the gratifying public demand for their products. The past year has been a good one and all join in looking forward to 1928 with feelings of unbounded optimism, which seems justified, for the public's interest in music-radio products is being sustained. M. P. Smith, assistant manager of Cohen & Hughes, Victor distributors, states: "Victor sales for the month of December were fully up to our expectations, and the month ended a most satisfactory year for Cohen & Hughes, Inc; We are looking forward with confidence to a continuance of the prosperity experienced in 1927, and predict another banner year for Victor. In fact, we believe that the business done during the past two years, great as it has been, has only scratched the surface, and feel that as the trade in general is more thoroughly impressed with the unprecedented and tremendous sales possibilities of the Orthophonic Victrola, the Electrola and the radio combination instruments, the Victor industry will reach heights heretofore unknown." I. Son Cohen, president of the organization, returned at Christmas from a trip through West Virginia and Virginia, where he spent a lot of time with each Victor dealer on his route. He reports enthusiasm on the part of practically every individual retail account with the business done during the year and with prospects for the future of Victor products. J. G. Mullen, manager of the Panatrope division of the Brunswick Co., was elated at the sale volume of the past year, saying: "1927 proved to be the largest year in the history of the Baltimore branch of the Rrunswick-Balke-Collender Co., and the outlook for 1928 is most optimistic." A sales meeting was held between Christmas and New Year's, after which a dinner was held and prizes for the year were awarded. A pold watch, suitably engraved, was presented to J. R Elliott. North Carolina representative. C. E. Childs, formerly covering the State of Maryland, has resigned, effective January 1, and will become associated with M. P. Moller Music Co., Hagerstown, Md. E. M. Krieger, formerly manager of the phonograph and radio department at Brager's of Baltimore, has been appointed sales representative to succeed Mr. Childs in the State of Maryland. The new combination model, the PR-17-8, containing the Radiola No. 17 in conjunction with the Panatrope, has been most enthusiastically received by dealers who have had the opportunity of seeing and hearing the sample instrument on display at the branch offices. Orders received during the first week after the new machine was announced to the trade were far in excess of the shipment of instruments which will arrive in Baltimore about the middle of January. This new model seems destined to be one of the most popular of the entire line. During the past month, on December 27, the entire Braiterman-Fedder Co. sales staff took a good-will trip to the headquarters of the J. A. Fischer Co., of Philadelphia. Those making the trip were: William Fedder, William Braiterman, Lou Fedder, E. Maurice Fedder, Phil Kaufman, I. Braiterman and Miss Nathanson. The entire day was consumed in a discussion of sales plans for Valley Forge merchandise for the coming year. Several effective plans were put forth by the members of the sales staffs of both organizations and some of them will be put into practice in the very near future. The new Brafco catalog is now ready for distribution and will be sent to active dealer accounts who request a copy. In addition to a listing of the lines carried, including Valley Forge products, Brafco portables and Mel-OArt player rolls, the catalog has many dealers' sales aids, merchandising plans and sales promotion ideas. Golden Anniversary Issue of the American Exporter The latest issue of The American Exporter of New York has just come out in gala dress ill honor of its fiftieth anniversary. It was founded in 1876 and in 1905 was purchased by Wm. J. Johnson, founder of The Electrical World, and since 1907 has been published by his sons. Editorially this Golden Anniversary issue is a most interesting number and emphasizes that America's position in international trade is the result of a combination of the unique conditions of the home market and the enterprise of American industrial leaders untrammeled by conservatism or past traditions. The changes that have occurred since the foundation of this paper are covered most adequately, and leading industries are represented by articles written by editors of the various publications covering these fields, telling of the developments in each respective industry within the half-century period. One of the features along this line is an article on the broadening influence of the phonograph, and the new acoustic principles developed with the advent of radio, written by Raymond Rill, editor of The Talking Machine World. An impressive idea of the position which This Is Record Weather NOW'S the time to push your record sales to new peaks. The weather is right, the evenings are long — and folks stay home. Columbia offers your customers every type of recorded music from which to make their choice. The compositions of the world's greatest composers, standard selections, popular vocals, snappy dance numbers— and, of course, the three "Two Black Crows" records. Keep playing Columbia Viva-tonal Records, and you'll keep ringing your cash register. ColumbiaWliole L.L.Andrews — Wm.H. Swart z " Exclusively Wholes ale 205 W Camden St.. Baltimore, Md. salers,l! 1C. The American Exporter holds in the esteem of leading manufacturers and business houses is to be found in the wonderful display of advertising which appears within its specially designed covers. United Air Gleaner Go. Markets New Portable Motor Chicago, III., January 9. — The United Air Cleaner Co., 9702 Cottage Grove avenue, maker of United phonograph motors, recently placed New United Portable Motor on the market a new United portable phonograph motor. This new product has several outstanding features, chief among which are the cut spiral nickel steel winding gears and the placing of the winding crank on the motor in a position to allow free winding of the portable motor even when it rests on a table. William H. Lyon Is Sales Manager of Amrad Corp. Medford Hillside, Mass., January 9. — The Amrad Corp., of this city, has announced the appointment of William H. Lyon as general sales manager of the corporation. Mr. Lyon was formerly connected with the Crown Light & Electric Co., Federal Ortho-Sonic distributor, of New Haven, Conn., and is well experienced in the radio field. Albert R. Ayers, who was formerly sales manager of the Amrad Corp., has now been general manager of the company for several months. Mr. Lyon will co-operate with Mr. Ayers and Major Hahn, president of the company, in carrying out the policies laid down last June at their convention. Leo B. Bernstein Made Ad Manager of Plaza Music Go. H. Germain, president of the Plaza Music Co., New York City, has announced the appointment of Leo R. Rernstein as advertising manager of the Plaza Music Co. Mr. Rernstein is a competent advertising executive of many years' experience and is technically equipped to handle the many details of the advertising of this large distributing house.