The talking machine world (Jan-June 1928)

6 The Talking Machine World, Nezv York, February, 1928 Opportunity for Victor Dealers to Get Farm Trade Annual Pacific Radio Ex Radio in Education Is position August 18 to 25 Urged by A. Atwater Kent The American Farm Bureau Federation, with a membership of about 3,000,000, is circulating a six-reel film, entitled, "The Romance of Sleepy Valley" in which many effective means of making farm life congenial are presented. One section of the picture has been devoted to an interesting presentation of the pleasures of an Orthophonic Victrola. The film will be shown at hundreds of meetings. The Farm Bureau has consented to permit Victor dealers to take charge of the musical entertainment whenever the picture is shown, thus affording dealers with a gr.'at sales opportunity provided effective tie-ups are arranged. The Fifth Annual Pacific Radio Exposition, conducted by the Pacific Radio Trade Association, will be held in the Civic Auditorium, San Francisco, August 18 to 25, inclusive. W. E. Darden has been appointed chairman of the 1928 Show Committee, the other members being Hal King, C. L. McWhorter and C. S. Sharrah. W. J. Aschenbrenner, secretary of the Association, was appointed manager of this year's exposition. The National Association of Music Merchants recently issued an interesting booklet to members and prospective members setting forth the history, achievements and aims of the organization. Long-Distance Reception Broadcasts from Australia and Japan are received regularly on the Kolster radio receiver operated by E. F. Bauer of Nome, Alaska, according to reports reaching the headquarters of Federal-Brandes, Inc., Newark, N. J. Honolulu, Hawaii, is also listed as one of Mr. Bauer's regulars. Reception in Alaska is excellent. Definite organization for the general use of radio in schools and colleges may be effected in the near future, as the result of a suggestion made to the Federal Radio Commission by A. Atwater Kent, Philadelphia manufacturer and broadcaster. In a letter dealing with extension of the use of radio in education, Mr. Kent urges the Commission to bring together leaders in the radio and educational fields, for the purpose of working out a practical program. He also sounds a note of warning that the interests of education should be effectively considered before all the broadcasting hours are taken for entertainment. Senator Arthur Capper and Representative Clyde Kelly recently introduced in the House and Senate at Washington the revised Fair Trade Bill to prevent misleading price manipulation and to bring about price maintenance. ■■Jii^i&M m-&JiM83BLMMMM 3ZZJLMM MMTCJ^MMMM-MMMMJ^^M^-MM^M-MM 55 EWBSI 35 MMM MM MM MMM M M M Peerless Master-phonic the Extraordinary Portable for 1928 The Ultimate in Portables at $25*00 List A 4-foot concealed tone chamber Serpentine tone-arm Special matched reproducer Covered with genuine DuPont Fabrikoid of the heaviest quality Elaborately decorated in multi-color effects Genuine Heineman motor Peerless Master-Phonic Portable Appearance— Quality— Tone Peerless Vanity Portable List Price $12.00 In Attractive Colors 2>l/2 inches high Peerless Vanity Peerless Junior Peerless Master-phonic Peerless All Leather $12.00 List $15-00 List $25-00 List $30.00 List ALL LEADERS IN THEIR FIELD Write for Samples and Prices Two Sales Winning Styles of Record Albums Peerless Artkraf t Album Beautiful Gold-embossed Cover — Heavy Brown Kraft Pockets Peerless Loose Leaf Album Removable Pockets for Records PEERLESS ALBUM CO. PHIL. RAVIS, President 636-638 BROADWAY, NEW YORK