The talking machine world (Jan-June 1928)

12 The Talking Machine World, New York, February, 1928 Sonora Phonograph Go. Occupies Chicago Quarters Sonora Organization and Acoustic Products Co. Located in "Music Row" on East Jackson Boulevard — Convenient to the Trade A. J. Kendrick, vice-president and general sales manager of the Sonora Phonograph Co., Inc., announces that space in the splendidly located New Home of Sonora Phonograph Co. office building at 64 East Jackson boulevard, Chicago, widely known as the Lyon & Healy building, is now being occupied by the Sonora Phonograph Co. It is admittedly one of the most accessible business locations in the "Loop" and is especially convenient for the visiting trade as it is in the center of the district familiarly known as "Music Row." The offices are on the seventh floor and are served by two batteries of passenger elevators as well as freight elevators. The reception hall of the office facing on Wabash avenue is paneled in white marble and furnished in walnut. Here Sonora products, both the present AC radio line and the mechanical phonograph line, are on display. Off this foyer are the Chicago offices of P. L. Deutsch, president of the Acoustic Products Co., Inc., and the Sonora Phonograph Co., Inc., the offices of Mr. Kendrick, vice-president and general sales manager of the Sonora Phono PHONOGRAPH « MOTORS i ^o I WIDE variety of Motors made by Hermann Thorens, Ste. Croix, Switzerland, Manufacturer of Europe's most celebrated phonograph motor. High quality — reasonably priced. In different capacities, playing up to 10 records. THORENS, Inc. Sole Distributors for U. S. A. 450 Fourth Ave. New York City graph Co., Inc., and C. T. McKelvy, sales promotion manager. There will also be large, attractive demonstrating rooms where the new product which Sonora will soon announce can be seen and heard, as well as offices for the convenience of out-of-town customers. Off the foyer will be quarters for the auditing department and general offices, and behind these the offices of the advertising and dealer service departments and the Midwest sales divisions. Other executives of the company, in addition to above, having offices on the floor are L. O. Coulter, assistant sales manager, having supervision of advertising; D. C. McKinnon, record sales manager; H. D. Bibbs, in charge of Midwest sales, and Ray Reilly, district sales manager. Passing of Wm. E. Gilmore Is Regretted by the Trade Members of the phonograph industry, particularly those associated with its pioneer days, learned with great regret of the death recently of Wm. E. Gilmore, who for many years was general manager of Thomas A. Edison, Inc., and who had also been president and general manager of the National Phonograph Co. Mr. Gilmore died on January 19, at St. Mary's Hospital, in Orange, N. J., after a two weeks' illness of pneumonia, aged sixty-five years. The funeral services were held at his home, 132 South Mountain avenue, Montclair, N. J. Mr. Gilmore is survived by his widow, a son, J. D. Gilmore, and two daughters. He was also a brother-in-law of Frank K. Dolbeer, at one time general sales manager of the Victor Talking Machine Co., Camden, N. J. Mr. Gilmore entered the Edison Electric Light field when he was eighteen years of age and later graduated into the phonograph field, where for many years he was a vigorous figure in the upbuilding of the industry. When he retired from the Edison business he became president of the Essex Press, a well-known publishing concern. Rigoletto Quartet and Lucia Sextette on Victor Record The Victor Talking Machine Co. recently released to its dealers a coupling of the Rigoletto Quartet and the Sextette from Lucia on record No. 10012. The selections are sung by a group of the greatest Victor artists: Galli-Curci, Homer, Gigli, De Luca, Bada and Pinza. The Victor Co. feels that the sales possibilities of this record, which lists at $3.50, are enormous. It will be featured in the company's national magazine advertising, will be given special treatment in the March record supplement, and window posters featuring it will be supplied all dealers. New Fada Distributor The Southern New York Electrical Supply Corp., Binghamton, N. Y., with a branch at Elmira, N. Y., has been appointed a Fada radio distributor for certain portions of New York and Pennsylvania, according to an announcement by L. J. Chatten, general sales manager of F. A. D. Andrea, Inc. This jobbing house was established in 1873 and is one of the best-known organizations of its kind in the entire Eastern territory. J. Cameron Now General Manager of Freshman Go. Announcement Made to Trade in Letter by Charles Freshman — Company Did Largest Volume of Business in Its History in 1927 The year 1927 brought to the Charles Freshman Co., Inc., the largest volume of business in its history, Charles Freshman, president, stated in a recent letter to the trade. "We look for a busy and profitable year in 1928 and are strengthening every department of the company," Mr. Freshman's letter reads. "In this connection the executive and administrative division is augmented by James Cameron, of New York, as general manager. Mr. Cameron has been active in specialty merchandising for years and is a student of economics and finance. Other than the resignation of Mr. Myron Goldsoll as vice-president, there have been no further changes in our company. It will be the policy of the company to continue its efforts to serve you, to keep abreast with the achievements of the hour, and to pass on to you and through you to the public the results of such achievement." Mr. Freshman also declared that the radio business, as viewed by the Freshman organization, will reach the stabilization period much earlier in its life than has been ordinarily characteristic of a new industry. National Carbon Go. Host at "Radio Round Table" Metropolitan Newspaper Radio Critics Attend Dinner at Sherry-Netherland Hotel to Discuss the Bettering of Radio Programs The National Carbon Co., sponsor of the Eveready Hour, which is broadcast each week over a wide network of stations, was the host to Metropolitan newspaper radio critics at a dinner held the latter part of last month at the Sherry-Netherland Hotel, New York. The event was styled a "Radio Round Table" and was devoted to a broadcast program discussion. George Furness, director of the Eveready Hour, presided and stated that a similar "Radio Round Table" would be held each year and that directors of other prominent broadcast programs would be invited for an interchange of opinion on the all-important subject of radio entertainment. Mr. Furness spoke and sounded the keynote of the Eveready Hour idea for imparting a stimulus to the discussion of program contents. Other speakers included Douglas Coulter, program director of the Eveready Hour; Paul Huffard, vice-president and general manager of the National Carbon Co.; Orrin Dunlap, of the New York Times, and Eric Palmer, of the Brooklyn Times. The consensus of opinion seemed to be that the radio program is most successful which does not strive to please all of its hearers at the same time. Specialized programs for specialized audiences, it was indicated, are the need of to-day. RCA Dividend At a meeting of the board of directors of the Radio Corp. of America, held on January 20, a dividend of 1J4 Per cent Ior tne nrst quarter of the year 1928 was declared. The dividend is payable April 1, 1928, to stockholders of record of the A preferred stock as of March 1, 1928. ATTENTION JOBBERS and MANUFACTURERS Large radio cabinet manufacturer is now open for quantity production orders for cabinets of special design for jobbers or radio set manufacturers. SUPERIOR CABINET CORPORATION of New York City 206 Broadway Manhattan