The talking machine world (Jan-June 1928)

The Talking Machine World, New York, February, 1928 Reproduction "Another AUDAK Achievement " AUDACHROME List Price 10 machine men expressed the liveliest praise of AUDACHROME— and followed through with quantity orders* Seldom has an acoustical improvement made its mark with the trade so swiftly, so completely, so convincingly as has AUDACHROME. Now for the public! Wise jobbers are already booked for AUDACHROME. So are hundreds of wide-awake retailers. Aided by the illuminating consumer advertising prepared for this splendid new "interpreter of quality," dealers everywhere are beginning their drive on Mr. and Mrs. Public. Selling AUDACHROME will enable these dealers to sell more new electrical records. That means fuller appreciation of the best in modern music — which, gratifyingly, will lead to additional sales of new, scientific talking machines. Yes, there's a plot to it! COMPANY New York, N. Y. Apparatus for More Than 10 Years "One is a good sound box — the other is a wonderful instrument," said the head of one of the principal talking machine distributing companies, after comparing his previous equipment with AUDACHROME. "Marvelous!" exclaimed the executive of a very large national organization. After this company saw what AUDACHROME has accomplished, they not only ordered a large number of units, but actually set about reorganizing their sales policy to include the basic principles on which AUDACHROME itself has been built! Dealers, jobbers and manufacturers have handed up some mighty fine bouquets to AUDACHROME. Perhaps the most eloquent of all these spontaneous testimonials was that contributed by a prominent retailer in New England. After listening to a difficult orchestral selection played two different ways — the second time with AUDACHROME— he said simply: "Thanks! You Audak people have doubled my 1928 record business." And thus we move on, from good to better — beating the best previous AUDAK accomplishments; employing almost unlimited engineering and inventive resources to advance the interests of the music industry. All the splendid success the trade has enjoyed with AUDAK Reproducers, acknowledged leaders in their field by sheer merit, is as nothing compared with the flood of increased business which AUDACHROME will bring you. Old talking machines will be brought down from musty attics in thousands; shining new electrically cut records will be sold by tens of thousands; new appreciation of talking machine entertainment will result in vastly stimulated sales of new, higher priced machines— thanks to the wonderful realism of AUDACHROME. "faithful to the echo." To dealers, wholesalers and talking machine and record producers alike. AUDACHROME brings the big, inspiring message of 1928. Yours to profit — by simply relaying the message to Mr. and Mrs. Public. We are helping with strong selling literature that aims at the average man and woman — tells them what good reproduction means — shows them why AUDACHROME is the instrument they have been waiting for — directs them to the trade for a demonstration. As for your part — it_is that of distributor— no more, no less. You make your money buying and selling ENTERTAINMENT. In AUDACHROME we have given you one of the mightiest single selling forces in the history of talking machines. All you have to do to CASH IN is to co-operate. The demonstration's the thing!