The talking machine world (Jan-June 1928)

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The Talking Machine World, New York, February, 1928 Columbia Glance at the three pages following. Examine the wide range of selections and artists represented in Columbia's electrical recordings on Columbia New Process Records. Note the appeal made to every taste and every purse by the Viva-tonal Columbia Phonographs and the Columbia-Kolster Viva-tonal, The Electric Reproducing Phonograph, "like life itself." Then you will understand some of the reasons why more and more of your customers and potential customers say " Columbia. " Columbia Phonographs and Records Schubert Centennial* Organized bq Columbia Phonograph Compani]