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The Talking Machine World, New York, February, 1928
Columbia
The Library of Masterworks*
Pioneering in the field of the world's greatest music, completely recorded and bound in albums,
THE COLUMBIA FINE ARTS LIBRARY OF MUSICAL MASTERWORKS
now comprises SEVENTY-FIVE albums, representing major compositions of the masters — from Bach, Mozart, Beethoven, Schubert, Wagner, to the greatest living Composers.
Columbia's nearest competitor in the field has a catalogue of TWENTY-THREE albums.
Columbia's second nearest competitor has a catalogue of SEVEN albums.
In scope, variety, and smoothness of recording the Columbia Library of Masterworks* records is also pre-eminent. Played on the marvelous new ColumbiaKolster Viva-tonal, The Electric Reproducing Phonograph, these reproductions are on a par with concert performances.
eadership
The Beethoven Celebration
Columbia Leadership is likewise evidenced through the sponsorship of the recent Beethoven Week — a community enterprise in more than five hundred cities — establishing contacts for the dealer, not otherwise possible.
And Now — Schubert Year
Again Columbia Leadership is shown in the sponsorship and organization of the SCHUBERT CENTENNIAL, centering in the United States, but extending its influence over twenty-six countries throughout the world, where committees have been formed, supplementing the American Advisory Body, of which Mr. Otto H. Kahn is Chairman.
Again the dealer plays the dominant role in bringing the best music to the buyer.
The program of Schubert Year will be carried out in one thousand American cities and has already contributed the greatest news item in the history of music — the International Composers Contest, organized by the Columbia Phonograph Company, for symphonic works that will capture the spirit of Schubert's Unfinished Symphony.
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Columbia Phonograph Company, 1819 Broadway, New York City Canada: Columbia Phonograph Company, Ltd., Toronto
Columbia ^Records
Made the New Way Electrically Viva-tonal Recording The Records without Scratch
Schubert Centennial -Organized bq Columbia Phonograph Company.
•Reg. U.S. Put. Otf.