The talking machine world (Jan-June 1928)

The Talking Machine World, New York, February, 1928 19 Leading Eastern Wholesalers Feature the Garryola Line Regular Shipments of Portables and Pick-up Devices Going Forward to Recently Appointed Distributors in Eastern Territory The rapidly growing popularity of the Carryola line of portables is indicated by the fact that some of the leading jobbers of the East have recently taken on the complete line and are featuring it in a large way, according to A. F. Carter, Eastern sales representative of the Carryola Co. of America, Milwaukee, Wis. Mr. Carter, who has been covering the entire Eastern district for some time, announced that the following wholesalers are now Carryola distributors: Columbia Wholesalers, Inc., of Baltimore, Md., who will cover the Virginia and North and South Carolina territory; Girard Phonograph Co., of Philadelphia, Pa., which has as its territory the City of Philadelphia, eastern Pennsylvania and southern New Jersey; Richmond Hardware Co., one of the largest distributing organizations of the South, which has twenty-one men in the field, will operate from the headquarters in Richmond, Va., covering Virginia, West Virginia, North and South Carolina and eastern Kentucky; Van Zandt & Leftwich, Huntington, W. Va., will cover the State of West Virginia; Iroquois Sales Co., Buffalo, N. Y., one of the best-known wholesalers in New York, will cover New York State, north and west of Albany; Drayton-Erisman Co., of Boston, Mass., has the New England territory. All of these distributors have recently taken on the line and are now receiving regular shipments, according to Mr. Carter, and the extent to which they are featuring the Carryola line is indicated by the fact that an extensive tie-up is now under way with the national advertising of the Carryola Co. of America, in the Saturday Evening Post and Liberty Magazine of this month. Dealers are being circularized and the advantages of co-operative effort in this tie-up are being strongly emphasized. The Carryola line, which consists of the Carryola Master Portable, the Carryola Lassie, Carryola Porto-Pick-up and the Carryola Electric Pick-up, has been enjoying tremendous sales throughout the Eastern territory, and reports from distributors and dealers point to a continuation of this excellent business during the remainder of the Winter and Spring seasons. "What We Hear in Music" Issued by the Victor Go. ( The Victor Talking Machine Co. recently announced to its dealers a completely revised edition of "What We Hear in Music," the book which is widely used in the teaching of Music Appreciation and Music History. Because of the many changes which have taken place it was necessary to make six additional lessons in each of the four parts of the book, bringing the size up to 640 pages with 984 selections on 714 Victor Orthophonic records, all annotated and analyzed. The book is printed on heavy paper and is bound in an attractive red cloth cover with gold lettering. It lists at $2.75. Dealers are urged to bring the new edition before the authorities of High Schools, Colleges, Universities, Conservatories, club women and Red Seal customers. Abox Go. Moves Service Dept. The Abox Co., of Chicago, 111., manufacturer of the Abox eliminator, recently moved its New York service station from 142 Liberty street to 109 Lafayette street. The new telephone number is Canal 3530. The station is under the supervision of M. J. Powers. FERRYMAN FERRYMAN RADIO TUBES Distance Without Distortion If the responsibility is yours— why not the profit too? Why not make a profit on radio tubes large enough to compensate for the responsibility of stocking them, selling them and making adjustments when necessary? When a tube goes wrong, the customer doesn't take it back to the manufacturer. He brings it to you. You, in his mind, are the responsible party and you must make good if the tube doesn't. Consequently if you tell the truth, you can sell just as many Perryman tubes as you can sell less profitable tubes. Just say to your customers, "This Perryman tube is as good as or better than any other tube you can buy anywhere else at any price. 1 stand squarely behind this tube and if it doesn't satisfy you in every respect, I will make good." There are no better tubes than Perryman tubes. The guarantee you have is unlimited. And the extra profit for selling them is easily earned. Write in today for further information. Perryman Electric Company, Inc. 35 West 60th Street New York, N. Y. Plant: North Bergen, New Jersey PERRYMAN RADIO TUBES A Complete Line, of Standard Equipment for every Radio Purpose