The talking machine world (Jan-June 1928)

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56 The Talking Machine World, New York, February, 1928 Federal Radio Corp., Buffalo, N. Y., Awards Prizes in Window Display Drive Photographs of Many Excellent Window Displays Received by the Company an Indication of the Interest Aroused by the Contest Among Designated Federal Retail Dealers Prize winners in the recent window display third, $50, C. W. Sowerwine, Huntington, Ind.; contest for designated Federal retailers have fourth, $25, Radio Service Studio, Washington, just been announced by the Federal Radio Corp., D. C; fifth, $25, Whitney-Allison Co., Terre Ushers of New York City. Selections were based upon sales appeal, neatness of arrangement and general artistic excellence. In addition to the cash prizes, high honorable mention was awarded to the following designated Federal retailers: Hanson & Emerson, Sauk Centre, Minn.; Kelm Radio Co., Long Beach, Cal.; Whitney Sporting Goods Co., Denver, Col.; Jarvis Tull & Co., Plainview, Tex.; Herbrick & Lawrence, Nashville, Tenn.; G. L. Sheppard Winooski, Vt. ; Luke Furniture Co., PrizeWinning Window Displays in Campaign Sponsored by Federal Radio Corp. (1) City Music Co., (2) James McCreery & Co., (3) C. W. Sowerwine, (4) Radio Service Studio, (5) WhitneyAllison Co., (6) Ralph L. Franklin Buffalo, N. Y. Six prizes in gold have been Haute, Ind., sixth, $25, Ralph L. Franklin, Red Oshavva, Ontario; Rensch Hardware Co., Madidistributed by the judges as follows: Oak, la. son, S. D.; Braddock Motor Supply Co., BradFirst, $100, City Music Co., Detroit; second, These prizes have been awarded by three im dock, Pa., and the Lighthouse Electric Co., of $75, James McCreery & Co. New York City; partial judges, all of whom are well-known pub Gary, Ind. Wolf Mfg. Industries Open Division Office in Dallas Division Carries Stock for Immediate Deliveries and Emergency Orders — Cover Texas, Arkansas and Oklahoma Territories and are developing business throughout that territory from their Dallas headquarters. Of course they plan the bulk of their shipments from the factory at Kokomo, Ind. They are bringing out a number of new and improved designs that are proving of great interest. Fada Working Force Is Increased to Meet Demand Novel Columbia Broadcast The Wolf Mfg. Industries have opened a division office in Dallas, and are carrying some stock of cabinets for immediate deliveries and emergency orders. They have set out a division here under the direction of Elmon Armstrong, factory representative, embracing the territory of Texas, Arkansas and Oklahoma, Another of the Columbia Phonograph Co.'s picturesque broadcasts went on the air on February 8 in an hour entitled "Musical Comedy Memories." Ben Selvin, program director, chose twenty-eight selections, running the gamut from "Erminie" to "The Firefly." Additional workers are being added to the factory personnel of F. A. D. Andrea, Inc., Long Island City, as the result of the popularity of the three new Fada AC models which have just been announced to the trade. These models, which are in addition to the Fada line of receivers for light-socket operation with battery eliminators and for battery operation, have met with immediate favor in the trade and with the radio public, according to reports reaching the Fada headquarters. STYLE 21 Genuine Mahogany or only. Walnut STYLE 21-B Same with both top panels hinged t o accommodate Radio Panel. THE LINE OF PROFIT PHONOGRAPHS AND RADIO CABINETS Excel phonographs, radio cabinets and combination instruments have been designed to meet every exacting taste. They are produced in all popular finishes and styles, including Upright, Console and Wall Cabinets — a complete line. Our centrally located factory and excellent shipping facilities insure prompt deliveries and attractive trade prices. STYLE 17 Genuine Mahogany or Walnut Phonograph only. STYLE 1 Gum Mahogany, Golden or Fumed Oak. STYLE 48 Walnut Radio Console. Built in loud speaker and battery compartment. Accepts 7" x 18" panel. The models illustrated show several products of the EXCEL line, mechanically and acoustically up-to-theminute in every detail. The EXCEL line is appealing to the customers' eye, ear and purse. Your request for a catalog and price list will be given prompt attention. Enterprising dealers will find the EXCEL, line well worth investigating. Excel Phonograph Manufacturing Company 402-414 West Erie St., Chicago, Illinois STYLE 2 Gum Mahogany, Golden or Fumed Oak.