The talking machine world (Jan-June 1928)

64 The Talking Machine World, New York, February, 1-928 Herbert H. Frost Is Now RCA Makes Available Direct Takes Charge of Fansteel With Federal-Brandes, Inc. Mail Campaign to Dealers Offices in New York Elected Vice-President in Charge of Merchandising— To Assume New Duties on March 1 — Is a Leader in the Radio Industry Herbert H. Frost, one of the outstanding executives in the radio industry, was elected vice-president in charge of merchandising of Herbert H. Frost Federal-Brandes, Inc., manufacturer of Roister Radio, at a meeting of the board of directors held on January 23. Mr. Frost will assume his new responsibilities on March 1, his resignation as general sales manager of E. T. Cunningham, Inc., taking effect on the twenty-ninth of this month. Mr. Frost has been one of the leaders in the radio industry since its inception, having served two terms as president of the Radio Manufacturers' Association. From 1921 to 1925 he was president of Herbert H. Frost, Inc., a successful radio manufacturer in Chicago. He resigned in 1925 to become general sales manager of E. T. Cunningham, Inc. Under the leadership of Rudolph Spreckels, chairman of the board of directors, FederalBrandes, Inc., has built up the sale of Kolster Radio until it is now one of the outstanding leaders in the industry and the acquisition of Mr. Frost in an executive capacity is another forward step in building the organization's merchandising activities. Federal-Brandes, Inc., is also linked with the Mackay system through its subsidiary, Federal Telegraph Co., and is the manufacturer for the Columbia Phonograph Co. of the electrical equipment for the Columbia-Kolster phonograph, the combination that is proving so popular with the trade and public. Comprises Six Mailings to Be Sent Out at the Rate of Two Each Month — Planned for the Purpose of Stimulating Business An exceptionally effective direct-mail campaign designed to stimulate sales during what is usually considered the dull season is now available to all RCA authorized dealers. It comprises six mailings, sent out at the rate of two a month for a period of three months. Each piece of literature is imprinted with the dealer's name, sealed, stamped and addressed, all ready for the mails. They are sent in regular instalments to the dealer, so that he may mail from his own place of business, twice a month, to the list of possible radio buyers in his section furnished by him. The dealer can then follow up the mailings by salesman's calls. The Radio Corp. shares the cost of the campaign with the dealer on a fifty-fifty basis, the cost to the latter working out at thirty-five cents per name, postage included, for all six mailings. A national advertising campaign covering magazines, newspapers and broadcasting, as well as other sales promotional activities, will also be undertaken by the advertising department of the Radio Corp. during 1928, under the direction of Pierre Boucheron, advertising manager. Brunswick Dealer Gains Sales Through Displays Woodrum's, of Charleston, W. Va., Brunswick dealers, are thoroughly convinced that attractive window displays are essential to the stimulation of business and have decided that the best window displays are those which attract by motion. Recently they used a miniature orchestra in action as the feature of one of their window displays, and in this manner attracted large crowds to their store. But Woodrum's goes further than attractive window displays. They have one of the most beautiful record departments in the country, and there, under conditions and circumstances cleverly designed to impart the home atmosphere to the customer, Brunswick instruments and records are played. The actual results of the recent window display cannot be counted, but it served to develop an unusual amount of interest in Brunswick in this West Virginia town, and Woodrum's have traced many prospects and some sales directly to this interest. The Hershey Music Store, Litchfield, Minn., has taken new quarters on the balcony of the Whalberg Variety store. This concern is enjoying an expanding business. Chester "Doc" Jones, Long Prominent in Chemical Field, to Look After Company's Interests in Eastern Territory Chester H. ("Doc") Jones has been appointed to take charge of the New York offices of the Fansteel Products Co., Inc., North Chicago, 111., metallurgists and radio manufacturers. Mr. Chester Jones Jones will be in charge of both chemical, metallurgical and radio Balkite sales. Mr. Jones brings the most varied practical experience to his position. He has been not only a chemical engineer but a salesman all his life. His experience includes two years in the Tellurite Gold Mine, two years with the mechanical and electrical department of the Santa Fe, five years with the General Electrical Co. developing their business with steam railways, one and one-half years with the Western Chemical Co. as superintendent of construction on their smelter plant, two years U. S. Army service at Fort Sheridan Training Camp; one year as a consulting engineer in New York, and six years with the McGraw Hill Co., in both advertising and editorial departments. Mr. Jones joined the Fansteel Products Co. two years ago, in charge of development of technical sales of the company's rare metals — tungsten, tantalum, molybdenum, and caesium, a position requiring thorough knowledge of the chemical and electrical fields combined with sales ability. Under Mr. Jones, this department of the Fansteel Products Co. has flourished. His new address is Fansteel Products Co., Inc., 50 Church street, New York. Pay Tribute to Schubert Otto H. Kahn, chairman of the American committee which is sponsoring the celebration in observance of the Schubert centenary, sent a cable of felicitation to the Mayor of Vienna on the birthday of the composer on January 31. Ask for a copy of catalog illustrating and describing motors with 1, 2, 3 and 4 springs, playing 2 to 10 records with one winding. Exclusive Features which will increase the sales value of your phonographs are incorporated in the superior line of KRASCO silent MOTORS Krasco Phonograph Motor Co. Elkhart, Indiana, U. S. A.