The talking machine world (Jan-June 1928)

66 The Talking Machine World, New York, February, 1928 RCA and General Electric Co. Stage First Demonstration of Television Broadcasting Moving Images and Voices Broadcast From the Laboratories of the General Electric Co. in Schenectady, N. Y. — First Television Receiving Set Made by Dr. E. F. W. Alexanderson The first demonstration of television broadcasting, arranged by the Radio Corp. of America and the General Electric Co., was held re Dr. E. F. W. Alexanderson Seated Before Radio Television Apparatus cently at Schenectady, N. Y. At three different points in the city, including the home of E. W. Allen, vice-president of the General Electric Co., groups of engineers, scientists and newspaper men standing before the first "home St. Paul and Minneapolis, Minn., February 7. — The Brunswick branch finished up 1927 very satisfactorily, considering the volume of business done in other lines. The record turnover was remarkable, passing the high marks of some former years, and this in spite of the heavy buying in radio. The Brunswick Co. carried on a consistent advertising campaign. Eddie Dunstedder, the Northwest organist, has gone over in a manner unusual for a new artist, being among the ten "best sellers." During the week of January 22 the Brunswick offices sent the organist on a tour through southern Minnesota in a series of personal appearances at the motion picture houses of the Ruben & Finkelstein Co. Record sales were greatly stimulated when the artist autographed records at the dealers' stores. Firms assisting on the tour were the Austin Furniture Co., Austin, Minn.; Hart Co., Winona, and the Bach No. 40 Reproducer is of rigid construction and will withstand abuse. It will be a popular seller, because of its performance, design and price. Enterprising dealers, on the alert to increase record sales, will carry the No. 40. A demonstration will sell it. Fits any standard tone arm. television sets" ever to be demonstrated, saw the moving images and heard the voices of a man and a woman transmitted from the research laboratories of the General Electric Co. several miles away. The first home television set is said to be of very simple construction, not unlike the familiar phonograph cabinet in size and exterior appearance. It was developed by Dr. E. F. W. Alexanderson, consulting engineer of the Radio Corp. and General Electric Co., and his assistants in the Schenectady laboratory. "While this is a historical event comparable to the early experiments in sound broadcasting," declared David Sarnoff, vice-president and general manager of the RCA, "the greatest significance of this demonstration is in the fact that the radio art has bridged the gap between the laboratory and the home. With all that has been accomplished there are still many experimental stages to be traveled before a commercial television service can be established. The television receiver as at present developed, will supplement and not replace the modern radio receiving set in the home. Broadcasting of television will develop along parallel lines with broadcasting of sound, so that eventually not only sound but also sight through radio broadcasting will be available to every home throughout the country." Piano Co., Rochester, all of whom cashed in. Maestro Alberto Bimboni, composer and conductor, who directs the Philadelphia Civic Opera, has been in Minneapolis for a month working on the production "Winona." While here, Bimboni used the new Sonora instrument at his hotel rooms, and the Belmont Corp., Northwest distributor, carried a large ad with a cut of a letter from Maestro Bimboni commending the instrument. R. C. Coleman, manager of the radio division of the Geo. C. Beckwith Co., has been East for two weeks, where he stopped at the Federal factory in Buffalo and other points of interest. The Concert Farrand speaker has been going wonderfully. Wm. C. Fuhri, vice-president of the Columbia Phonograph Co., stopped in Minneapolis on his way to Seattle and the Coast. He visited the Kern O'Neill Co., Columbia distributor. Four full pages of Columbia advertising appeared in the St. Paul, Minneapolis and Duluth papers on January 13. Supplemented by advertising in the University "Ski-U-Mah" and foreign-language papers, the effect was very impressive. Victor headquarters find record sales splendid, being 50 per cent greater than last year. The new Automatic Orthophonic, with a unique coin box feature, for use in restaurants, etc., is proving a tremendous success. January found the Lucker Sales Co. still oversold on some of their Sparton electric sets and speakers. The Crosley new Ba,ndbox, Jr., selling at $35, and the electric Bandbox at $90, have made a tremendous hit with the trade and dealers are ordering enthusiastically from the samples. The Carryola pick-up machine is also a drawing card for order sheet. The Lucker Co. had two Crosley dealer meetings in January, one in St. Paul and one in Minneapolis. They were held at the St. Paul Hotel and the Radisson and were very well attended. New models were shown and new policies announced. William A. Lucker recently returned from a Crosley conference where he gave one of the addresses at Cincinnati. A. L. Toepel, sales manager of the Lucker Co., addressed a gathering of Sparton dealers at Jackson, Mich. R. O. Foster, of the firm of Foster & Waldo, has returned from a visit to New York and other Eastern cities where he visited the Charles Freshman Co. as well as various other plants. Mr. Foster reports a good January with radio still the outstanding mover in merchandise. Following an ad the company sold out in one hour thirty-four of the style 17 RCA, Brunswick machines. One hundred sets of radio were sold that same day. Plymouth Elec. Co. Now a Federal Ortho-sonic Jobber The Federal Radio Corp., Buffalo, N. Y., announces the completion of wholesaling arrangements with the Plymouth Electric Co., 218 State street, New Haven, Conn. This wholesaler will operate in the New Haven marketing area, which comprises the States of Connecticut, western Massachusetts and a portion of Rhode Island. The Plymouth Co. possesses the distinction of having been one of the pioneer radio wholesalers in southern New England, and since the early days of commercial radio has enjoyed an excellent reputation among retailers throughout the territory. Radio Engineers Entertained The Polymet Mfg. Corp., New York, recently entertained at the Polymet plant visiting members of the Institute of Radio Engineers who were in attendance at the third annual convention of the Institute. Jewel Has This to Say— The Jewel Reproducer No. 40 is a Cracker Jack on dance and other loud records when volume is desired. We have never followed the policy of making exaggerated claims as to the merit of Jewel reproducers and tone arms, but Jewel products are time tried and proven, over a period of 12 years. They are designed and made by men of 30 years' experience in phonograph tone reproduction. The firms with whom we have dealt and supply today, stand as witnesses to their worth. The thousands of dealers who have sold Jewel reproducers and tone arms for the past twelve years appreciate their quality appeal, and if you are not one of those dealers, you are missing a bet by not writing to us for information on the highest quality line of tone arms and reproducers in the industry. JEWEL PHONOPARTS CO. 510 No. Dearborn St. CHICAGO, ILL. Important Activities Feature the Month Among Trade in Twin Cities Territory Consistent Advertising Proved Effective in Stimulating the Demand for Brunswick Products — Victor Record Sales Gain 50 Per Cent — Crosley Dealer Meets Staged by Lucker Co.