The talking machine world (Jan-June 1928)

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fflPH IADELPNIA and IPCALI17 Demand for Records Outstanding Feature of Sales in the Quaker City Territory Distributors Report Heavy Reordering of Records — Retail Stocks Depleted — Miss Dorothy Martin, of the Victor Co., Scheduled to Address Record Sales Club Philadelphia, Pa., February 6. — Though sales of talking machines have run true to form in the slower pace of January, there has been a widely distributed demand for the various records of the leading talking machine manufacturers throughout the past month and fairly well maintaining business for the newer electrical combination radios and talking machines. Those dealers featuring the newest of direct AC electrical radio combinations have been able to dispose of all sets that could be secured, there being a scarcity of these among the distributors of the leading manufacturers. Records have been continuing their upward swing in sales and as the second month of the new year dawns the distributors have a long list of orders that are waiting to be filled to replace depleted shelves and counters. All the popular numbers continue to hold public favor. Supplies for the accessory and repair trade have been moving fairly well in view of the duller mid-Winter trend customary at this season. Electrically operated radio, for the house current, continues to hold among the radio sets in popular favor and shortage of these types is the only bar to a prosperous season for the dealers handling the new inventions. Distributors are shipping out all available factory shipments just as soon as they are received at headquarters here in an effort to meet their customers' needs and to speed up deliveries. Service for Victor Dealers A special service has been arranged for the dealers who are linked with the Victor talking machine retail trade by the Philadelphia Victor Distributors, Inc., 835 Arch street, for the conversion of the Orthophonic-radio combination 7-10 into an AC set. This service has been arranged under the direction of William Anderson, who now is prepared to accommodate the trade in the conversion of this model combination talking machine with radio into the latest popular electrical type that can be connected with the house current. President Louis Buehn, of the company, leaves in mid-February for a trip to Florida for a vacation. Dealers in the trade were able to tie up with the personal appearance of Paul Whiteman at the Stanley Theatre by broad publicity assured through window displays, streamers and floaters supplied to the retailers by the Philadelphia Victor Distributors, Inc., and the head of the record department, J. Raymond Boldt. Other artists on the Victor list who were tied up with the various attractions appearing here in conjunction with the Sunday concerts at the Stanley Theatre and the Academy of Music were Feodor Chaliapin and Lawrence Tibbett. Publicity was given to the Victor dealers for tie-ups with their appearance and the sale of the recordings and Orthophonies. With the transfer of Al Hughes, of the sales staff of the Philadelphia Victor Distributors, from his former territory through Pennsylvania to the central city department store section his duties have been assumed by James Robinson, until recently with the Cohen & Hughes Co., of Baltimore, Md. V. Moore, who has been covering this section for the Victor Co. in special work during the past year, now is connected with the Cohen & Hughes Co. and will cover the State trade formerly traveled by Mr. Robinson. To Address Record Sales Club Miss Dorothy Martin, engaged in special promotion work for the record department of the Victor Co., will address the Record Sales Guarantee Special Furnished in COBRA GRAIN BLACK CROCODILE BROWN SPANISH BLUE SPANISH GREEN SPANISH RED Made to meet the popular demand COSTS YOU $8.00— RETAILS FOR $15.00 GUARANTEE TALKING MACHINE SUPPLY CO. 35 N. NINTH STREET PHILADELPHIA, PA. — ^M^sWrite for our latest Main Spring Chart — Club meeting to be held in the Philadelphia Chamber of Commerce tomorrow. Plan Victor Meeting Under the plans for the promotion of sales for the Victor during the coming months the wholesale Victor department of H. A. Weymann & Son, in conjunction with the factory officials of the Victor Co., will hold a meeting at the end of the current month in a local hotel. While only tentative arrangements have been made, the date and place are to be designated within the coming week. Officials among the distributors and the Victor Co. will be the speakers who will outline the sales campaign for the Spring. Aids Sales of Brunswick Products Sydney Schwartz, who has been assigned to co-operate with the local branch officials of the Brunswick-Balke-Collender Co. in promoting the sales of the Panatrope and radio combinations, has been connected with the Philadelphia trade for the past month, aiding the dealers in the exploitation of the newest models. The Brunswick Co. just has released the 17-8 Panatrope combination with the Radiola No. 17 and the Electrola type of the Panatrope, this being the latest 1928 offering from the factory. Trade congratulations are extended to Manager George A. Lyons, of the Philadelphia branch, upon the advent of a new member to his family, Miss Elizabeth Alice, whose birth increased the family circle to three during the early days of January. Co-operative Drive on A. K. AC Set A vigorous campaign is being carried out by local Atwater Kent dealers on behalf of the new Atwater Kent AC model No. 37. Recently some fifty-five dealers, in conjunction with the Louis Buehn Co., had a full page advertisement in local newspapers, featuring the new model exclusively. The Model No. 37 has also, during the past month, been the subject of a great number of attractive window displays. One of the most striking of these appeared in a window of the John Wanamaker store. This display has as its center piece the new Atwater Kent model. A bass viol was placed on one side and resting on a cushion was a piccolo. Some notes of music ranging from deep bass to high treble stood out against a dark background. On a small sign in the foreground the following message appeared: ". . . from the deepest mellow notes of the bass viol ... to the high treble of the silvery piccolo . . . Atwater Kent, the new all in one! A touch of the switch starts the music." Urge Victor Herbert Album Drive The Philadelphia Victor Distributors, Inc., are urging dealers to put every possible sales effort behind the recently released "Victor Herbert Memorial Album," containing ;five records of the composer's outstanding compositions. The distributing organization points out that the Victor Co. in its series of radio broadcasts is giving great publicity to Herbert's works, and in addition the Stanley Theatre orchestra, of this city, has agreed to play an overture of Herbert's compositions for a long period. Photographs of Victor Herbert for window-display purposes can be procured by dealers at a nominal sum. Columbia-Kolster Popular A very popular talking machine and radio combination is that of the newest addition to the Columbia Phonograph Co. line — the Columbia Viva-tonal Kolster electric reproducing instrument, introduced here last month. The new type has been so popular that it has been (Continued on page 80) 78