The talking machine world (Jan-June 1928)

Record Details:

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The Talking Machine World, New York, February, 1928 Fada Console Receiving Set Is Part of Furnishing the Worcester Model Home A Fada 8 Console was chosen for the Sawyer with. The model home is complete in every Model Home in Worcester, Mass. A corner of detail and is designed to be helpful to those Fada Console in Sawyer Model Home, Worcester, Mass. the living room showing the Fada 8 installation about to build or buy a house. Radio is now with Fada pedestal speaker is illustrated here considered essential in the complete home. New Recording Artists Announced by Victor Go. . i The Victor Talking Machine Co., through Walter W. Clark, head of the Artist and Repertoire Department, announces the following new list of artists who have recently been signed to record for the company: Sigrid Onegin, contralto; Giacomo Lauri-Volpi, tenor of the Metropolitan Opera Co.; Fanny Brice; Jans and Whalen; Lemaire and Van; and Johnny Johnson and his Statler Pennsylvanians. Contracts renewed by the Victor Co. during the past three months include those with Pablo Casals, violoncellist; Giuseppe De Luca, baritone of the Metropolitan Opera Co.; Renee Chemet, violinist; Giulio Setti, chorus master of the Metropolitan Opera Co.; Franklyn Baur; Jack Smith; Waring's Pennsylvanians; Arden and Ohman; and Charles R. Cronham, organist. Message From Edison Broadcast in New Zealand A particularly interesting feature of the international observance of the eighty-first birthday anniversary of Thos. A. Edison was the broadcasting of an "Edison Day" program by a New Zealand station when a personal message from the great inventor was sent out through the medium of a record on which Mr. Edison had recorded his message. Audak Go. Reports Flood of Orders for the Audachrome The detailed announcement and illustration of the Audachrome, a chromatic reproducer built on a new principle by the Audak Co., New York City, has resulted in a flood of inquiries and orders. This announcement was made on January 15 and since that time the factory has been working overtime to cope with the situation. Maximilian Weil, president of the Audak Co., in referring to the great interest in his newest product, stated, "Tremendous interest is being manifested in sound reproduction. That the trade wants a reproducer that will bring out all the merits and hidden qualities in the new electrically recorded record is proved by the great demand for the Audachrome." Two Black Grows Visit J. L. Hudson Go., Detroit The visit to Detroit of Charles Mack and George Moran, "Two Black Crows," of record, Moran and Mack and Mrs. E. Tippin radio and vaudeville fame, was responsible for a decided increase in record sales for all Columbia dealers. The J. L. Hudson Co. was particularly fortunate in having the artists visit the phonograph department and put their signatures to a great number of records. The accompanying photograph shows Moran and Mack and Mrs. E. Tippin, record buyer and head of the record department of the J. L. Hudson stores. 7,700 Statler Hotel Rooms Are All Radio Equipped Each of the 7,700 rooms in the six Statler hotels are now equipped with radio receiving apparatus, so that the guests will have at their disposal all the comforts and facilities of home. Each of the suites is equipped with a loud speaker and the other rooms with headphones. A choice of two programs is given the listeners-in. The cost of installing the system is placed at $1,000,000. T. J. Clark Opens Store T. J. Clark, formerly with the McDowell Music Co., has opened the T. J. Clark Music Co., at 119 West Maple street, Enid, Okla. In Larger Quarters Witham's Radio Service and Timmons' Music Shop recently moved to new and large quarters adjoining the First National Bank, Medford, Ore. Holds Formal Opening The Blout & Marbot Music Store, Sulphur Springs, Tex., had its formal opening the latter part of last month. The Victor and Starr lines are carried. New Store in Wildwood The Music Shoppe, carrying a full line of phonographs and other musical instruments, opened in Wildwood, N. J., on February 1. New Brilliantone Display The Brilliantone Steel Needle Co., New York City, has issued a new counter display card of Jumbo needles, which has met with much favor throughout the trade. P. J. Murphy, Atwater Kent dealer of Niagara Falls, N. Y., recently opened an elaborately fitted demonstration parlor on the second floor of the building he occupies. The room is attractively decorated. Appointed Ad Counselor for Stewart-Warner Co. It was announced recently that the Mcjunkin Advertising Co., with headquarters at 228 North LaSalle street, Chicago, had been appointed advertising counselor for the StewartWarner Speedometer Corp., Chicago. This well-known agency will direct all of the Stewart-Warner advertising activities, including the radio and automotive divisions. The appointment of the Mcjunkin Advertising Co. as the Stewart-Warner advertising agency will be welcome news to StewartWarner dealers everywhere, for the Mcjunkin organization is one of the most efficient and successful in the advertising world. The appointment was effective February 1 and plans are now being made for a far-reaching and extensive advertising campaign on behalf of Stewart-Warner products. New Use for Panatrope The Brunswick Panatrope Model P-ll is here shown after having been the "barker" at the Steeplechase Pier, Atlantic City Boardwalk, in the interior of the Roller Skating Rink, Panatrope in Steeplechase Skating Rink where, with a special attachment including three external loud speakers, it plays the music for the skaters. There was some doubt at first as to the possibility of hearing the instrument over the din of many skates on the wooden floor, but the Panatrope performed nobly, and is now a part of the regular equipment The Scott-Kurtzhalz Co., Ashland, Ky., which carries a complete line of Orthophonic Victrolas and records, has moved to new quarters in the Camayo Arcade.