The talking machine world (Jan-June 1928)

6 The Talking Machine World, New York, March, 1928 Announces a New Record Exchange Some 550 Mechanically Recorded Red Seal Records Included in New 20 Per Cent Record Exchange Plan Announced by the Victor Talking Machine Co. The Victor Talking Machine Co. recently announced a new 20 per cent record exchange privilege on about 550 mechanically recorded Red Seal records. The terms of the exchange are: stocks to be shipped to Camden as soon as the dealer received definite shipping instructions, after which he will receive a certificate of credit from a designated wholesaler; dealers may use this credit at the rate of 20 per cent of their current Red Seal purchases; first credits will be applied as of April 1, 1928, in the amount of 20 per cent of their Red Seal record purchases for the previous six months, thereafter credit will be applied monthly on the same 20 per cent»basis. Beginning with the current adjustment period, covering the six months ending March 31, 1928, electrically recorded Red Seal records will be included in Part II of the July, 1926, record exchange. This plan operates entirely different from the one described above, as no records may be returned until a credit has been earned, the amount of credit being determined by the dealers' selling activities. The rate of return on the Part II-July, 1926, record exchange has been increased from 3 to 3l/2 per cent. This rate applies to any desired combination of Red Seal Black Label and Blue Label records, returnable under the terms of the Victor exchange plan. A new music store was recently opened at Delaware avenue and West Chippewa street, Buffalo, N. Y., by M. Lucas. The Victor line of Orthophonies and records is carried. Aluminum Specialty Co. Toman Jobber Will Cover Georgia, Florida, Alabama and the Carolinas — C. M. Jones Reports Enthusiastic Reception of Line by Dealers Atlanta, Ga., March 7. — Charles Miller Jones, general manager of the Aluminum Specialty Co., of this city, distributor of Allen portables, made by the Allen-Hough Mfg. Co., recently announced that he had secured the distributing rights for Toman tone arms and reproducers in Georgia, Florida, Alabama and North and South Carolina. Air. Jones reports that dealers in the territory covered by his company have received the Toman line enthusiastically and are making wide use of the attractive counter display cards and the circular material provided for consumer distribution by the Toman Co. Peerless Master-phonic the Extraordinary Portable for 1928 The Ultimate in Portables at $25.00 List A 4-£oot concealed tone chamber Serpentine tone-arm Special matched reproducer Covered with genuine DuPont Fabrikoid of the heaviest quality Elaborately decorated in multi-color effects Genuine Heineman motor Peerless Master-Phonic Portable Peerless Vanity Portable List Price $12.50 In Attractive Colors 314 inches high Appearance— Quality —Tone Peerless Vanity .... $12.50 List Peerless Junior .... $15.00 List Peerless Master-phonic $25-00 List ALL LEADERS IN THEIR FIELD Write for Samples and Prices Two Sales Winning Styles of Record Albums Peerless Artkraf t Album Beautiful Gold-embossed Cover — Heavy Brown Kraft Pockets Peerless Loose Leaf Album Removable Pockets for Records PEERLESS ALBUM CO. PHIL. RAVIS, President 636-638 BROADWAY, NEW YORK jnGna aHaHar MZiiAii rfi & in & m si 2i & in m & m £s& ssz fiz&mmi sSSSiQ? finffi 22 m jQf i£ wWxSMWmTMW mMMM^KM.^s.^SMW Snffi w®±i