The talking machine world (Jan-June 1928)

Record Details:

Title:
The talking machine world
Date:
Jan-June 1928
Publisher:
New York : Federated Business Publications, Inc.
Volume:
The talking machine world (Jan-June 1928)
Leaf #:
000319
Language:
English
Collection:
Broadcasting & Recorded Sound and Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
September 28, 2023
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The Talking Machine World, New York, March, 1928 3 Months Old and Going Strong! GODOWSKY RETHBERG SPALDING CHAMLEE LUCAS ^USlC It 113*2 1,2 BERNIE SIMS Brunswick's One-PriceforAll Record Policy plus wide newspaper advertising, results in consistent gains in record sales 'VJOW three months old, Brunswick's "popular price" policy on ^ Gold, Purple and Black Label Brunswick Electrical Records has proved to be one of the strongest merchandising moves in the history of the music industry. In its first month, "popular prices" produced the biggestgain in record sales that Brunswick has ever known. And sales continue to climb. Consistent use of newspapers to tell the big news of the change in Brunswick Record prices has been a potent factor in the success of the Brunswick plan. Brunswick has long been known in the industry as a large user of newspaper advertising — the kind of adververtising the dealer likes and knows will bring results. The announcements of popular prices for all Brunswick Records are appearing in more than one hundred cities throughout the country. Everywhere Brunswick dealers report big gains in record sales as a result. The stimulus of "popular prices" has proved not to be a temporary one. Every Brunswick dealer who aligns himself with this merchandising effort is winning new customers who are made permanent by the high quality ot Brunswick's merchandise. THE BRUNSWICK-BALKE-COLLENDER CO., CHICAGO ■ NEW YORK In Canada: Toronto Branches in all Principal Cities LYMAN