We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
The Talking Machine World, New York, March, 1928
"Hazards" of Reproduction
have all been conquered by
AUDACHROME
The Chromatic Reproducer
BUILT ON A NEW PRINCIPLE
CT^HERE they are, at the left— the most dimvS/ cult elements in all acoustics to reproduce accurately. No talking machine reproducer prior to AUDACHROME has been able to overcome three out of five of these natural stumbling-blocks. AUDACHROME has conquered them all, simply because it is built on a new principle that aims frankly at the roots of reproduction shortcomings. To hear a really difficult record played with this revolutionary new instrument, after you have heard it with an ordinary reproducer, is to have your eyes opened wide — and your mind closed forever to ordinary reproduction.
ACCEPT NO IMITATIONS
Every Audachrome and every other Audak instrument bears a protective tag like this — your guarantee !
COMPANY
New York, N. Y.
Apparatus for More Than 10 Years
The interest of your public in records may be passive, but that is because the trade has too long sat still and permitted such a state to exist. What is needed is a definite and sustained campaign to make your customers not only recordconscious but MUSIC-conscious :
Let's look squarely at facts. A good radio program is more interesting than the average talking machine performance, and that is why most of your customers are not buying records regularly. But, set this down for truth: no listener can fail to be thrilled by AUDACHROME performance, or to realize that this kind of talking machine entertainment is far superior to the best radio reproduction.
The best that is in those wonderful new electric records has never before been quite so fully appreciated as AUDACHROME now makes it appreciated. If you will let your trade listen to an AUDACHROME performance, selecting records that are difficult instead of those involving only the easy "middle register" or bass alone, you will find new stimulation for record sales. This is AUDACHROME'S biggest contribution to the trade !
From all sides the evidence is pouring in to corroborate what we prophesied. AUDACHROME, by the simple "listening" test, has first shown the dealers what a splendid sales weapon AUDAK has contributed, and then gone right out and made new record sales to those dealers' customers.
AUDACHROME production, despite our anticipations and preparations, is still behind the demand. This condition is working itself out, however, and we see no reason why any merchant interested in jacking up his 1928 sales and net profits should be without the assistance of AUDACHROME, the finest little star salesman that ever stepped into a music shop.
Order from your jobber today — we will take care of everybody as promptly as possible.
Above all, make the test with this new instrument yourself — on the smallest or the most expensive machine — so you'll know the pleasant surprise that's in store for your customers.