The talking machine world (Jan-June 1928)

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The Talking Machine World, New York, March, 1928 WA G N E R Another Masterworks Triumph! Wagner Bayreuth Festival Recordings Masterworks Set No. 79, 11 Columbia New Process Records, by the World's Greatest Wagnerian Artists in selections from Parsifal, Siegfried, Rheingold,Walkiire. Recorded in Wagner Theatre, Bayreuth. In leather album, complete: $16.50 ( list price). Two precedents have been shattered at one stroke in this promotion by the Columbia Phonograph Company. It WCIS Said l 1. That no perfect recording was yet possible. 2. That the general public would not buy Wagner. First Triumph; These records were recorded in the Wagner Theatre, Bayreuth, Bavaria, the most perfect acoustical theatre in the world. Columbia's patented and exclusive scratchless recording registered mechanical perfection. When these records are played on the Columbia-Kolster Viva-tonal, The Electric Reproducing Phonograph, the effect is that of presence in the theatre "like life itself." Second Triumph: Even more gratifying has been public acceptance of these records. They appeal not only to Wagnerians, but to all music lovers. Sales have already astonished even optimists. Put This Album On Your Record Counter Because People Want It! Get This Business Because It Is Waiting For You! Columbia •'Columbia!