The talking machine world (Jan-June 1928)

Last-Minute News of the Trade Symphonic Sales Co, Sole Agent for Wasmuth-Goodrich Radio Cabinets Line Will Be Complete With New Ideas in Design and Construction Embodied — All Cabinets Will Be Equipped With Radiola 100 A Speaker Lambert Friedl, president of the Symphonic Sales Co., New York, and prominent throughout the phonograph and radio industries, announced this week that his organization had been appointed sole sales representative for the radio cabinet division of the Wasmuth-Goodrich Co., Peru, Ind. This will be welcome news to jobbers and dealers throughout the country, for both of these organizations are thoroughly experienced in their respective activities and their personnel is exceptionally well qualified to give the industry manufacturing and merchandising service of the highest quality. The Wasmuth-Goodrich line of radio cabinets will be complete in every detail, embodying new designs and construction, and arrangements have been completed with the Radio Corp. of America whereby all these cabinets will be equipped with the Radiola 100 A loud speaker, one of the outstanding successes in the radio industry. It is the intention of the Symphonic Sales Co. to market these radio cabinets through jobbers and dealers, giving the line efficient and adequate representation in every part of the country. The Wasmuth-Goodrich Co. needs no introduction to either the phonograph or radio industries, for this organization has been prominent in manufacturing service for many years. It is affiliated with the Wasmuth-Endicott Co., maker of "Kitchen-Maid" kitchen equipment, which is one of the most successful lines in the kitchen equipment industry. The secretary and general manager of the Wasmuth-Goodrich Co. is Earl V. Hughes, who has been prominent in radio and phonograph activtities for many years and who has been identified with the company's activities in this field for the past ten years. Mr. Hughes has been associated with the Wasmuth organization for fifteen The Victor Talking Machine Co. has announced, effective at once, the following reductions in list prices on Victrola automatic instruments : Model Old List Price New List Price 10-50 $ 600.00 $500.00 10-51 1,050.00 975.00 1070 1,100.00 975.00 At the same time all Victor dealers whose names are listed in the Victor trade service files are offered a merchandise rebate equal in list price terms to the combined list price reductions of the instruments in their retail stocks as of March 3, 1928, credit due under this rebate to be applied against the dealer's next purchase of any of the automatic instruments listed above. Roy A. Forbes, manager of sales and merchandise, in his letter points out that "The Automatic Victrola represents the most revolutionary advance in talking machines since the announcement of the Orthophonic Victrola. It is exclu years. E. M. Wasmuth, president of the company as well as head of the Wasmuth-Endicott Co., has been active in manufacturing and Lambert Friedl political fields throughout the Middle West for many years, having been associated with J. P. Goodrich, former governor of Indiana, both in a business and political way. C. DeWalt has been connected with the Wasmuth-Goodrich Co. for the past three years as plant superintendent and production manager and is largely responsible for the construction and new cabinet finishes and designs of the 1928 Wasmuth-Goodrich radio cabinet line. Mr. (Continued on page 83) sively a Victor product and has no competition. The field for the sale of these splendid instruments is immense and almost untouched. Victor dealers should capitalize this price reduction to the limit by redoubling their efforts to sell this class of merchandise, which appeals so definitely to the discriminating buyer — the more substantial citizen — of every community." H. B. Haring Sonora Eastern Sales Mgr. A. J. Kendrick, vice-president and general sales manager of the Sonora Phonograph Co., Inc., New York City, has announced the appointment of H. B. Haring as Eastern district sales manager with headquarters at the Sonora Building, 50 West Fifty-seventh street, New YorkCity. Mr. Haring has already assumed his new duties and is now engaged in developing an efficient sales staff for Eastern territory. H. B. Haring is well known throughout the phonograph industry, for he has been identified with the trade since 1918. For a number of years he was associated with the Sonora Phonograph Co., covering the metropolitan district, and more recently was sales manager of the Okeh record division of the Okeh Phonograph Corp. Prior to joining Sonora Mr. Haring was connected with the Columbia Phonograph Co. as branch manager at New Haven, Conn., and later branch manager at Buffalo, N. Y., subsequently serving as regional representative covering all territory east of Chicago. RMA "Mardi Gras" for the Trade Show The Radio Manufacturers' Association "Mardi Gras-' will be the outstanding social event of the radio trade show and convention to be held in Chicago in June, and the affair, which promises to exceed in size and entertainment features anything of like nature held in the industry in the past, will take place at Fred Mann's Million-Dollar-Rainbo Gardens, on Chicago's North Side, on the evening of Flag Day, Thursday, June 14. The Rainbo Gardens, which is famous throughout the world for its size and decorative beauty, will be completely equipped with amplifiers, and the program, which will feature celebrities of the music and the entertainment world, broadcast on a national chain of stations, will be audible in all parts of the gardens. The gardens, with seating arrangements for 3,500 persons, are to be closed to the public on that night, and the Mardi Gras will open with an elaborate dinner, followed by dancing by the guests to music by Isham Jones' orchestra. A Jai Alai game, which made its debut in Chicago two months ago has also been slated, as well as a gigantic revue. The Mardi Gras will supplant the annual banquet. Columbia Sales Gain, Says L. S. Sterling Bringing back with him splendid reports of Columbia business throughout the world, Louis S. Sterling, chairman of the board of directors of the Columbia Phonograph Co., Inc., New York City, and managing director of the Columbia Graphophone Co., Ltd., London, England, arrived in New York March 6th on the "Majestic." Mr. Sterling had been abroad since December, making his headquarters in London and spending quite some time at the Columbia offices in Berlin and Paris. He states that Columbia business throughout the world is far ahead of any year in history, and in order to keep pace with trade requirements, new factories are being built in England and Germany. These extra facilities will provide for 250,000 additional square feet, devoted to the manufacture of Columbia records. Otto Heineman Home From Rest in Havana Otto Heineman, president of the Okeh Phonograph Corp., New York, returned to his desk this week after a fortnight's well-deserved rest in Havana. Mr. Heineman who was accompanied by Mrs. Heineman on this trip, is in the best of health and spirits. Victor Co. Announces Price Reduction on Automatics Automatic Victrolas Nos. 10-50, 10-51 and 10-70 Have Substantial Price Revisions — Dealers Will Receive Merchandise Rebates for Stock on Hand 34a