The talking machine world (Jan-June 1928)

Last-Minute News of the Trade T. E. Swann Co. and H. C. Schultz, Inc., Distribute Carry ola Portables Texas and Michigan Distributing Organizations Enthusiastic Over Sales Possibilities of Line — Both Well Known in Wholesale and Retail Trade Circles The Carryola Co. of America, of Milwaukee, Wis., recognizes that its own elaborate expansion plans demand the support and backing of distributors having the same broad viewpoint and high ideals that the company itself has. Since this principle works both ways some of the largest jobbing houses in the phonograph and radio field are applying for the Carryola distribution franchise. Two of the most recent outstanding additions to the imposing list of Carryola distributors are the T. E. Swann Co., covering the entire State of Texas and surrounding territory, and H. C. Schultz, Inc., operating in Michigan and northern Ohio. Both of these important houses are so well known to the trade as to require no comment in this connection. In line with the determination of the Carryola Co. to place the portable phonograph business on a new and higher plane, T. E. Swann believes that there is a definite and sizable market for high-grade portables. And he is proving it with sales. Carryola, with the Swann The very successful career of the QRS Co. of Chicago as manufacturer and merchandiser of music rolls, radio tubes and rectifier tubes Thomas M. Pletcher has influenced this company in deciding to broaden its scope to even wider fields. In casting about to find out just what lines would meet with the greatest public demand, and in which they could serve the public best, th° QRS Co. investigated the potentialities of the amateur movie camera and projector industry. As a result, after acquiring certain novel fea Co., is not just another side line. It is making this a featured line of merchandise and building up a large and profitable business on the Carryola products. H. C. Schultz, likewise, is energetically backing the Carryola line. Mr. Schultz says, "I am particularly impressed with the sales possibilities of the Carryola Porto Pick-up during the next six months. I believe that any one of my dealers can canvass a list of old customers who have bought and paid for radio outfits, and can get these proved credit risks back on the books again by demonstrating the Porto Pick-up to them. Every live dealer will see the advantage of that. It will build up his income during the Summer months not only by the direct profit from the Carryola sale, but by stimulating the sale of records and increasing the number of hours that radio sets are used. If we can get people to using their radio equipment as much in the Summer as they do in the Winter it will mean just so much more business in replacement parts and accessories." tures and developments in that line, they proceeded to organize a division for that product. Anyone knowing "Tom" Pletcher and 'Albert" Page, president and vice-president and treasurer, respectively, readily understands why the various lines which they have entered into have been successful. With the financial resources of the organization and the aggressive thorough understanding of merchandise that QRS Camera, Front View these men possess, in each line they have secured such men as have specialized and claim (Continued on page 83) Sonora Names Its Eastern Sales Staff H. B. Haring, Eastern District Sales Manager of Sonora Phonograph Co., Announces Eastern Territory Sales Organization of Twelve Representatives H. B. Haring, who on March 1 was appointed Eastern district sales manager of the Sonora Phonograph Co., Inc., has made rapid progress in the development of a sales organization in Eastern territory, having appointed twelve men during the past two weeks to co-operate with the Sonora dealers and jobbers throughout the Eastern territory. These twelve new Sonora representatives and the territories they cover are as follows: H. M. Crane, Alabama; Charles J. Strahl, 125th street, Manhattan, north to Poughkeepsie; A. J. Allen, northern Georgia and the southern part of South Carolina; G. L. Bailey, eastern section of Pennsylvania, West to Pittsburgh; W. Von Brandt, New York City from the Battery to Forty-second street, east and west; A. H. Trotter, western New York State; Paul Herrity, eastern New York State; Joseph Graham, Philadelphia and nearby; Eugene Friedenberg, Maryland, District of Columbia and Virginia; J. A. Woodard, North Carolina and northern part of South Carolina; Jay S. Woodruff, Brooklyn and Long Island; Charles J. Heneghan, the Forty-second street district, north to 125th street, east and west. Empire Phonoparts Has New Products W. J. McNamara Announces Two New Empire Tone Arms, Empire No. 5 Reproducer and New Premier Reproducer — Samples Distributed to Trade Cleveland, O., March 7. — W. J. McNamara, president of the Empire Phonoparts Co., of this city, manufacturer of tone arms and sound boxes and widely known throughout the phonograph industry, announced on March 1 a series of new products which are presented in the company's advertising in this issue of The Talking Machine World. These new products comprise the No. 12 and No. 15 Empire tone arm, the Empire No. 5 reproducer and a new Premier reproducer. The new tone arms are made in three lengths, six and one-half inches, seven and one-half inches and eight and one-half inches, and with the reproducer attached measure one inch longer. They are all adaptable for use on large or portable phonographs, and judging from the comments of manufacturers who have already tried out the new products the 1928 Empire line is going to be very successful. In announcing his new products to the trade Mr. McNamara emphasizes the fact that his company has been making tone arms and sound boxes since 1914, and that every product in its new line represents careful and painstaking development in the Empire laboratories. Samples of the 1928 Empire tone arms and reproducers have already been forwarded to prominent manufacturers who are planning to specify these products in the lines of instruments for the coming season. A new feature of The Talking Machine World each naonth is a section devoted to "The Newest in Radio," which appears on page 89 in this issue. Latest products introduced by radio manufacturers are illustrated and described. This is a valuable directory for retail dealers. QRS Co. Manufacturing Amateur Motion Picture Camera Apparatus H. H. Roemer, Formerly General Sales Manager of Bell & Howell, Is Manager of Camera Division — Charles E. Philimore Is Chief Engineer 34J