The talking machine world (Jan-June 1928)

<8 The Talking Machine World, New York, March, 1928 Panatrope Price Cut Is Announced Three Models, P-ll, P-14 and Valencia Reduced in Price — Opens New Sales Possibilities for Brunswick Dealers A recent notice from the general offices of the Brunswick-Balke-Collender Co., Chicago, announced that three models of the Brunswick Panatrope have been reduced in price. They are the P-ll, reduced to $550, list price; the P-14, reduced to $365, list price; the Valencia (exponential type), reduced to $175, list price. This price adjustment opens new sales opportunities for Brunswick dealers throughout the country who have already taken advantage of the possibilities of this price adjustment, and are working to develop an unusual amount of business for the first quarter. Although the price guarantee on Brunswick Panatrope expires on December 31, Brunswick "Here's the best aerial to use with that set you've bought Just connect it to your set and plug into the nearest light socket. This little device uses absolutely no current, requires no lightning arrester, and cuts static down to almost zero. You will get the same perfect reception as you've just listened to here — because we always demonstrate with the Dubilier Light Socket Aerial. Expensive? No, sir I Only $1.50." More dealers than you can count are showing off their receivers to best advantage with this unique aerial, and then selling them at good profit with every set. Others are including the Dubilier Light Socket Aerial in the purchase price of equipped sets as an added inducement. Have you tried out either of these plans? If you're not equipped to collect on this nationally advertised aerial, phone your jobber today for a trial supply. Packed individually in attractive counter display cartons of ten. They are available through any good radio distributor. Dubilier Condenser Corp. 4377 Bronx Blvd. New York Dubilier LIGHT SOCKET AERIAL dealers have been offered credit adjustments on their current stocks. Brunswick national advertising has recently featured these adjusted prices on the various models, and attractive dealer advertisements were prepared lor those who wished to co-operate with the national advertising. J. E. Thome With Trav-Ler Mfg. Corp. Newly Appointed Sales Manager Has Had Wide Experience — New Trav-Ler Portable Radio Set Is Placed on the Market J. E. Thorne was recently appointed sales manager of the Trav-Ler Mfg. Corp., Chicago, manufacturer of the Trav-Ler portable radio receiver. Mr. Thorne was associated for a period of seven years with the A-C Spark Plug Co. as territorial representative, handling the automotive and hardware distribution trade. At one time he was also connected with the Stewart-Warner Speedometer Corp. as a factory representative. His past experience covers fourteen years of contact with the distributing trade. The Trav-Ler Mfg. Corp. has placed on the market a new portable receiver listing at $77.15 complete. The receiver is equipped with an attachment for a Jones plug so that it may be used with larger batteries or a battery eliminator in the home. The Tray-Ler may also be used with an antenna and ground in case the owner so desires. The Trav-Ler Mfg. Corp., which is headed by F. A. Magee, president, is planning a unique advertising and publicity campaign to bring the new 1928 model portable receiver strikingly to the attention of distributors, dealers and the public. Lee Morse Popular in Oklahoma Cities Lee Morse, widely popular Columbia singer of blues and mammy ballads, was enthusiastically received in Oklahoma, her native State, on a tour to Oklahoma City and Tulsa. Miss Morse, whose father is a minister at Allen, Okla., made an airplane flight to her home town, between dates in Oklahoma City, to sing there. She was accompanied by her mother, whose first flight it was. Incidentally, Miss Morse sang in Oklahoma City for the Chamber of Commerce, Rotary and that city's Advertising Club, besides filling regular dates at the Orpheum Theatre, and autographing records at various dealers' stores. Following her tour, N. B. Smith, Columbia branch manager at St. Louis, was the recipient of many enthusiastic letters about this exclusive Columbia record artist. Foster & Waldo Ad. Features Freshman Foster & Waldo, one of the largest radio stores in the Northwest, located at Minneapolis, Minn., recently featured the Freshman line of electric radios in a striking full-page advertisement in the Minneapolis Evening Tribune. This page pointed out that the Freshman Electric is featured by America's great music stores, and reproduced an advertisement appearing in many national magazines. TYPE M RECORDING WAX Developed for Electrical Recording. Works at 70° or Normal Room Temperature F. W. MATTHEWS Harbour-Longmire Will Double Space Half-Million-Dollar Addition to Be Made to Present Quarters of Oklahoma City Retail and Columbia Jobbing Firm Oklahoma City, Okla., March 6. — Ground was recently broken for the construction of a $500,000 addition to the Harbour-Longmire Co. Building on West Main street, this city. This Harbour-Longmire Headquarters organization, which is one of the leading retail establishments in this section of the country, is also a distributor of Columbia Viva-tonal phonographs and Columbia New Process records. The new building is to be built in exact duplication of the present nine-story structure occupied by the company for the past three years and will join it on the West side. The West wall of the present store will be removed and the grand staircase and mezzanine floor will be extended, a second stairway duplicating the present one, the two stairs connecting. The addition will allow the Harbour-Longmire organization 200,000 square feet of floor space, the largest and most modern plant devoted to music and furniture lines between Chicago and the Pacific Coast. The building will be ready for occupancy by December 1 of this year. Make Records of Broadcast Programs An innovation in radio hearings was introduced recently when phonograph records of broadcast programs were played before the Federal Radio Commission to give the commissioners an opportunity to pass on the merits of the actual programs. New Store Opening Miami, Okla., March 6.— The formal opening of Hoffman's Music Co., 26 North Main street, was held recently with appropriate ceremonies. Jimmy Collin's Orchestra entertained visitors throughout the day, and a souvenir was presented to every visitor. A complete line is carried, including phonographs, radio receivers, pianos, band instruments, records and an extensive stock of sheet music. MICA DIAPHRAGMS For Loud Speakers and Talking Machines RADIO MICA American Mica Works 47 West Street New York