The talking machine world (Jan-June 1928)

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The Talking Machine World, New York, March, 1928 mWIWIWIWIWfWfWIWIWfWfWIWfWT hat radio will you be handling five years from now ? Many names have been born since the advent of radio. Some have grown to importance. And of those that have attained prominence, some already are on the decline or have passed entirely from the picture. What radio will you be handling five years from now? Ten years? Fifteen years? ... If you are a jobber, or if you are a dealer, this is something for you to think seriously about. Radio is here to stay. You, too, are in business to stay and prosper. Are you today laying a solid groundwork in radio on which you can build for the future? The best answer to this question will be found on the name plates of the radios in your stock. Do they speak unconditionally as a guarantee of permanence? Today more than ever before, the trade is looking to Stewart -Warner as the voice of authority in radio. Jobbers and dealers alike recognize that StewartWarner is in the business to stay. They know that the Stewart-Warner institution can be depended upon not only to keep abreast, but in advance of radio trends. These same jobbers and dealers have well-grounded confidence in the fact that Stewart-Warner will be here five, ten, fifteen years hence. And they also know that StewartWarner permanence, StewartWarner leadership and Stewart -Warner stability are factors on which they can safely build, not only for today's profits but for the years to come. A. C. is here! Stewart-Warner A. C! You've been waitingforA.C! Now the time is ripe to"cash-in"! Go out and sell the people in your community who are waiting to buy! 1928 is destined to be a big radio year! What greater assurance of permanence could you ask than the long-established Stewart-Warner background — twenty years of manufacturing leadership? What greater assurance than the good will that is summed up in the name StewartWarner? Than the fifty million dollars of StewartWarner resources? And this fact goes without saying: Stewart-Warner can be looked to with assurance to lead the way in aggressive radio advertising and merchandising. For twenty years, Stewart-Warner has stood forth preeminent in the advertising and merchandising of automotive products. And during the past four years the same progressive Stewart-Warner tendencies have been unmistakably impressed in the field of radio. Today the Stewart -Warner Radio line comprises a complete, distinctive array of models — both A. C. and D. C. — correctly priced and representing the highest achievement in radio performance. We want more dealers — good dealers — NOW. Stewart-Warner Radio production has been increased, and new opportunities for dealers are open in many territories. Write for details of our proposition. Don't wait, or you may be too late. Write or wire today. STEWARTWARNER SPEEDOMETER COR'N CHICAGO U. S. A. 20 years in business 50 million dollars in resources -tt/i successful radio year STEWART-WARN E R ^he voice of authority in radio ■i .I.I.I.I.I.I.I.I.I.I.I.I.I.I.I.I.I.I.I.I.I.I.U.I.I.I.I.I.I.I.I.I.I.I.I.I,