The talking machine world (Jan-June 1928)

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The Talking Machine World, Nezv York, March, 1928 55 The New SONORA Building is set on Musical Row 50 West 57th St. Oonora's general headquarters are now placed in a commanding building close to Fifth Avenue on 57th Street, that wide and beautiful thoroughfare upon which are gathered so many historic and famous names of the musical trades. Steinway Hall is but a few steps away. The new Ampico Building is almost directly opposite. Sohmer, Chickering and others are clustered close around and that famous scene of so many musical triumphs — Carnegie Hall — is within a stone's throw. This new Sonora Building is just one more step in the accomplishment of the Sonora plans. It is another pledge of the pre-eminent position Sonora is about to assume in the radio and phonograph field. The Sonora developments are farreaching. New products . . . new performance . . . new men . . . new policies. Every day brings nearer the accomplishment of achievements that are in the making. The music trades expect — and rightly — great things of Sonora. The closely guarded new products and new plans have inspired a tidal wave of fantastic rumors and conjectures. Yet these rumors are no more extraordinary or revolutionary than the new facts will prove when the time is ripe to reveal them. If you are a Sonora dealer already, keep steadily behind Sonora's present line — seven of the finest A.C. radio models on the market — the largest, finest and most com THE SONORA BUILDING, OF WHICH SONORA OCCUPIES NINE FLOORS 4S<mora plete A. C. line of 1918 — the Sonora Phonograph, one of the world's greatest instruments set in the most beautiful cases ever produced. You still have time to take part in Sonora's new sales promotion program for radio and earn Sonora's new and generous discounts on many a sale. Plenty of time, too, to get your decks stripped for action when Sonora's revolutionary new products shall be ready. If you are not yet a Sonora dealer, register your desire as soon as possible. An avalanche of requests for information and franchises already is pouring in. Preference will necessarily be given in the distribution of new machines to established Sonora dealers when the new products appear upon the market. 111 This new building, dedicated to a standard of musical excellence in radios andgphonographs. which has0'' never before been achieved, stands as a pledge of the position that Sonora is to assume in the musical trades. For the new Sonora will most profoundly affect the business and the financial success of every dealer in the land. Your business will be affected. You cannot help that — neither can we. But you can request further information and so be ready for the greatest forward step ever made in the reproduction of music. Address applications to the Sonora Co., 50 West 57th Street, New York, 64 East Jackson Blvd., Chicago, or 63 Minna Street, San, Francisco! CLEAR AS A BELL