The talking machine world (Jan-June 1928)

68 The Talking Machine World, New York, March, 1928 NICKEL AND OTHER FINISHES Snap Coyer stays OPEN. OH. CLOSED SIZES i n. AND 5'A IN. (clorStayArm TRAiDE MARK Manufacturer of PHONOGRAPH AND RADIO CABINET HARDWARE AND METAL SPECIALTIES 155 Leonard St. NEW YORK, N. Y. Samples and Prices on Request rNONSPILL-i I— NEEDLE CUP ' PATENT PENDING MEMBERS OF A BIG FAMILY— LEADERS IN THEIR LINE Brunswick Shop Lays Claim to a Record Phonograph Shop of Wichita Falls, Tex., Claims Largest Sales Per Capita on Panatropes and Panatrope-Radiolas The largest sales per capita on electrical Panatropes and Panatrope-Radiolas of any Brunswick dealer in that section of the country, is the claim of the Phonograph Shop, Brunswick dealer, at Wichita Falls, Tex. Their slogan, "No Hill Too Steep for a Stepper," Interior of Brunswick Shop seems to spur them on, and defines the sales ability of Roy C. Coffee, manager of the concern, who, perhaps, has sold individually as many Brunswick Panatropes as any one salesman operating in a Brunswick retailer's store. One of the iron-clad rules of the Phonograph Shop is a liberal advertising program, which, together with artistic show-window display, and a liberal home demonstrating policy, has brought Brunswick products strikingly before the people of Wichita Falls and vicinity. The store carries a complete stock of Brunswick products, and another of the slogans, "Service With a Smile and Service After the Sale," best explains the efforts of the Phonograph Shop to provide for the wants of its customers. The store is well arranged and designed to obtain the maximum display value, and at the same time provide the speedy and convenient handling of all customers. Columbia MasterWorks at Town Hall Felix Salmond, 'cellist, and Simeon Rumschisky, pianist, Columbia Masterworks artists, will include the Grieg Sonata in A Minor, Opus 36 (Columbia Masterworks Set No. 78), in their recital scheduled for Town Hall, New York City, March 11. Mr. Salmond is a faculty member of both the Curtis and Juilliard Foundations for Music and plays upon the 'cello once owned by Paganini. Dr. Rumschisky, European pianist and conductor, has been for some time known to New York as one of the most sympathetic accompanists of the day. The comparative rarity of 'cello and piano sonata recitals and the distinction of these two artists promise a treat for music lovers. Hazeltine Earnings in 1927 $198,055.42 Annual Report of Licensing Corporation Show; That Licensees Did Net Business of $12,582,334 on Sets During 1927 Net earnings of $198,055.42, before providing for amortization of patents, were shown in the annual report of the Hazeltine Corp. for 1927. There are 175,000 shares of stock outstanding, according to the report. The company owns the patents and trade-marks covering the inventions of Prof. L. A. Hazeltine used in the manufacture of Neutrodyne radio receivers and also owns the controlling interest in the Latour Corp., which owns the American patents covering the inventions of Prof. Marius C. A. Latour, of France. As an indication of the development of the radio industry, the report to stockholders shows that during 1927 the licensees operating under the patents of the Hazeltine Corp. did a total net business of $12,582,334 on receiving sets, exclusive of accessories, as compared with $8,743,861 for the year 1926. New Tube in Demand Production of the new GSX-112A, a quarterampere power tube, recently placed on the market by the Gold Seal Electrical Co., Inc., New York, is being speeded up in response to increasing orders, according to a recent announcement. Shipments to dealers are expected to go out in sufficient quantity within thirty days to provide adequate stocks to meet normal consumer demand. Cuban A. K. Dealers J. F. McCoy, of the Atwater Kent sales staff, recently spent some time in Cuba and found Cuban interest in radio very strong. Upon his return to Atwater Kent headquarters Mr. McCoy reported the appointment of two new Atwater Kent dealers in Havana, Vda de Carreras, Paceo de Mart, and Roberto Karmen, O'Reilly 87. Carryola Portable on 8,000 Mile Trip Twenty Officials of Frigidaire Corp. on Convention Trip Entertained by a Carryola Master Portable When twenty officials of the Frigidaire Corp. made an 8,000 mile convention trip through all sections of the country in February, one piece of equipment in their special car was a portable phonograph. It was a Carryola Master, and it probably covered more ground in a short space of time than any other portable ever built. On the long trip across the continent Enjoying the Carryola Portable and back the Carryola was kept busy throughout the day and far into each night. It accompanied the Frigidaire officials from their headquarters at Dayton, O., to Chicago, Omaha, San Francisco, Los Angeles, El Paso, Dallas, Atlanta, New York, Boston and back to Dayton again. J. A. Harlan, Frigidaire household sales manager (left), and R. F. Callaway, assistant to the president of Frigidaire Corp., are shown above listening to the Carryola. They say that it provided them and the accompanying officials with real entertainment between the strenuous convention sessions. In these sales meetings Frigidaire salesmen turned in cash orders for $8,000,000 worth of business and pledged $36,000,000 in sales during the first three months of the year. Daven Changes Name The Daven Radio Corp., Newark, N. J., has changed its name to the Daven Corp., it has been announced by W. H. Frasse, president of the organization. Mr. Frasse is now in the South on a six months' vacation.