The talking machine world (Jan-June 1928)

The Talking Machine World, New York, March, 1928 33 Symphonic Sales Co. Sole Agent for Wasmuth-Goodrich Radio Cabinets (Continued from page 34a) DeWalt is now engaged in completing several E. S. Goodrich, is also a director of both cornunique cabinet designs and finishes which will panies and identified with his brother in the (1) P. E. Goodrich. (2) D. A. Wasmuth. be ready for release in the near future. S. Goodrich is a director in both the Wasmuth Goodrich Co. and the Wasmuth-Endicott Co E. H. McCarthy He is not engaged in the manufacturing or sales divisions of the business, devoting a considerable part of his time to the establishment of general policies. P. E. Goodrich, brother of (3) E. M. Wasmuth. (4) Earl V. Hughes. (5) C. DeWalt E. general conduct of the business. D. A. Wasmuth, a brother of E. M. Wasmuth, is treasurer of the Wasmuth-Goodrich Co. and president of the First National Bank of Roanoke, Ind. The Symphonic Sales Co. is one of the bestknown members of the phonograph industry, having attained exceptional success in the manufacture and marketing of Symphonic phonograph and radio reproducers, which it will continue to make and sell as heretofore. Lambert Friedl, the head of the company, has been identified with the phonograph industry for fifteen years, having occupied important executive posts with prominent concerns in the industry. He is recognized as an efficient merchandiser and a capable executive. Associated with Mr. Friedl as vice-president is E. H. McCarthy, whose close contact with jobbers and dealers over a period of many years lias given him an intimate familiarity with the sales end of the music-radio field. Mr. McCarthy has been identified with the wholesale and retail divisions of the phonograph industry, in addition to his manufacturing activities and his success may be attributed to the co-operation and service he has given to retailers and wholesalers in every section of the country. The sales organization of the Symphonic Sales Co. is now being augmented to take care of the Wasmuth-Goodrich representation. leaders in point of units produced and sold. That the amateur movie camera and projector distribution is going to be accepted by the consumer public on a par with that of radio and the phonograph is already proving itself out through the demand made on QRS, although no public interview or information regarding the latest product of the company has been given out prior to this interview. The popular price at which the public can purchase a complete outfit, included in a compact, convenient carrying case, has not only attracted the consumer but the dealer as w e 1 1, and particularly such dealers as are organized for the merchandising of devices for entertainment in the home — such as dealers in phonographs, musical instruments, radio, etc. The QRS movie camera and projector is a combination machine — the camera and projector mechanism being one and the same. By attachment of a lamphouse and electric motor the camera becomes the projector. Obviously a film run through the same mechanism for projecting as took the picture will naturally produce a more perfect result on the screen than when traveling through separate machines. The price of $98.50 for the QRS complete outfit does not represent a cheap or flimsy product. Utilizing the same mechanism of the (6) E. S. Goodrich. QRS Co. Enters the Movie Camera Field until at the time of this writing the company is tooling up its production, starting on such (Continued from page 34rf) recognition in the particular line considered, and upon these men rests the responsibility of that carefully designed line's ultimate development and success. In the QRS Camera Division they secured the services of and appointed H. H. Roemer, formerly general sales manager of the Bell & Howell Co., as manager, and Charles E. Phillimore, formerly of the engineering staff of the Bell & Howell Co., as chief engineer, in charge of production. The product as developed, and to be known as the QRS Movie Camera and Projector, has, for the better part of one year, been undergoing all manner of developments and tests H. H. Roemer camera for projecting causes the same mechanism to perform the functions of two separate machines, thereby saving the additional cost of building a separate machine. The QRS Co.'s past record in building quality products is again reflected in the quality of the QRS Movie Camera and Projector. Volume production will be under way and deliveries started the early part of April. QRS Camera Assembled for Projecting a volume schedule as will place it among the Plaza Distributes New Dealer Helps The Plaza Music Co., New York City, has recently produced two new dealer helps in the form of display cards. An unusual little Pal display card, arranged so that it can be placed on the turntable of Pal portables, shows a dancing couple in full color dancing around the word "Pal." Another display card is a record holder in four colors that serves as a combined record and needle advertisement.