The talking machine world (Jan-June 1928)

84 The Talking Machine World, Mew York, March, 1928 Lyon & Healy Feature Talk-Back Recorder Phonographic Records Introduced to Trade Several Months Ago Rapidly Gaining Favor Throughout Country Lyon & Healy, Chicago's largest and foremost retail music house, reports heavy sales of the "Talk-Back" phonographic recorder as a result of the beautiful window display shown herewith. The "Talk-Back" Phonographic Recorder was introduced to the public several months ago, and has met with an enthusiastic reception all over the country. The principle upon which the "Talk-Back" is based is not a new one. Its application is, however. With the "Talk-Back" it is possible to record your own records right at home. The instrument can be attached to any phonograph (regardless of make) and it will record with clearness of tone, quality found in any of the Another New Sales Producer CARTER A. C. Adapter HARNESS Using present "B" & "C" supply Auxiliary Volume Control included Furnished in six types for converting 5, 6 and 7 tube sets, with or without power tube, using any standard Filament Transformer. Conversion made in ten minutes, without any alteration to set. $7.00 to $9.50 m barter Radio Qo. ' .,: .'300 S .RACINE AVENUE *"••* 'CHICAGO. ILL.. U.S.A. In Canada: CARTER RADIO CO., LTD., Toronto Mail coupon "H P— type" Please send illustrated folder to — Name • Address Our jobber Address excellent records now on the retail market. There is a variety of uses for the "TalkBack." Radio programs of favorite artists or stations can be recorded. Musicians use the "Talk-Back" for improving their technique. Parents can use the "Talk-Back" for preserving dollars has been Invested in experimental work, laboratory and manufacturing equipment The Consolidated Talking Machine Co. reports that the "Talk-Back" has taken a ''real hold" with the dealers and public and that every day the mail brings in orders from dealers How Lyon & Healy Featured the their children's voices, etc. These are only a few of the many uses. The instrument is also finding increasing favor in dramatic, vocal and foreign language schools. The records made with the "Talk-Back" can be played indefinitely. The manufacturers have experimented with the perfected product over a period of five years and have announced that a quarter of a million Talk-Back Phonograph Records throughout the country. The display in Lyon & Healy's window did wonderful work. An increase in their sales of "Talk-Backs" was noted immediately. The outfit complete, ready to make records, lists at $7.50. Three doublefaced blank records list at $1.00. An additional supply of records can always be purchased by the user. Radio Trade-in Book of Used Set Values Volume Recently Placed on Market Has Compilation and Rating of All Receivers Made From 1920 to Present Time The Radio Trade-in Book Co., Memphis, Tenn., recently placed upon the market the Radio Trade-in Book, containing a compilation and rating of all radio receivers manufactured from 1920 to the present time, inclusive. The publication is similar to that which is used by the automobile trade in order to properly evaluate the trade-in price or allowance on a used automobile, and the Radio Trade-in Book ratings will be used in making an allowance to a prospect who wishes to receive credit for his old radio receiver on a new set. The ratings in the book have been arrived at with clue regard for the dealer's overhead and the cost of overhauling the old receiver. The ratings are so made that the dealer will not establish a bad and dangerous precedent in allowing an excessive amount on the old receiver. The Thomas W. Briggs Co., a prominent advertising agency in Memphis, Tenn., and the firm which owns the Radio Trade-in Book Co., foresaw the present condition in the radio field, and realizing the general trend toward AC operation of receivers, believed that the time was ripe for a publication of this type, which could be used by dealers and distributors throughout the country. The first edition was quickly sold to the trade, and the firm, a few weeks ago, was engaged in running the second edition. Since the first announcement the Wisconsin Trade Association adopted the Radio Trade-in Book as its official used rating guide, and a few days later the Federated Radio Trade Association, in convention in Milwaukee, adopted the Radio Trade-in Book as its guide. The ratings on the various receivers, and there are 2,000 different types listed, are compiled individually, and there is no advertising of any type in the publication. The ratings are so compiled that the sudden reduction in price of any receiver will not affect the book rating. Freshman District Agents Appointed — — t The sales personnel of the Charles Freshman Co., Inc., is rapidly being broadened under the direction of Harry A. Beach, sales manager, and James C. Frye, assistant sales manager of the company. Twenty high-caliber representatives are now in charge of various territories for the Freshman organization and the number is increasing steadily. Mr. Beach recently announced the following list of territorial representatives operating in the districts stated: W. J. Epstein, West of Rocky Mountains; M. B. Shaffer, Wisconsin, Iowa, Minnesota; Lon Morrissey, Texas; W. H. Allen, city of Chicago; L. E. Dorfman, New England; F. H. Waite, New York State; L. L. Silverman, New Jersey; S. E. Finkelstein, Brooklyn; W. F. Meyers, New York City; H. Vogt, New York City; I. Shaffer, Connecticut; J. J. DeBona, Indiana, Michigan; C. Greenberg, Pennsylvania; W. L. Lown, Illinois; G. M. Latham, Ohio; M. C. Schoenly,, St. Louis territory; J. C. Cushman, Southeast territory; H. N. McMenimen, Pennsylvania. L. W. Reed is engaged in sales promotional work in all territories and Martin Zatulove is special representative. Argus Staff Dines Dr. Marcel Wallace Dr. Marcel Wallace, president of the Argus Radio Corp., New York City, recently sailed for Europe for a two months' trip. Upon the eve of his departure his co-workers in the Argus Radio Corp., both executives and employes, gathered to tender him a bon voyage banquet. Adolph H. Mayers, prominent New York dealer, presided as toastmaster and many graceful and fitting tributes were paid to Dr. Wallace, who is not only chief executive of the organization but the designer of the Argus radio set, which is one of the pioneer allelectric receivers.