The talking machine world (Jan-June 1928)

The Talking Machine World, New York, March, 1928 95 Features the Zenith in a Novel Setting The Yorkville Radio Co., 147 East Eightysixth street, New York City, which has been in existence for five years, has built a flourishing and prosperous business on the slogan "If It's Not Right— Bring It Back." Sidney Vorzimer, president of the company, attributes the success of the establishment to a number of factors including the policy expressed by the slogan. The others include extensive and con How Yorkville Co. Features Zenith sistent newspaper advertising, regular messages to the mailing list weekly, but most of all the word-of-mouth recommendations of satisfied customers. To make every purchaser a satisfied customer the service department of this store works from 9 a. m. until 11 p. m. and one year's free service is given with every set purchased. Mr. Vorzimer, who, incidentally, was recently elected "mayor" of Yorkville, states that the Zenith line of radio receivers, which is the store's leader, is in great demand at the present time. Zenith products are featured, and one entire room, artistically decorated in a Japanese motif, is given over to this make of receiver exclusively. The accompanying photograph shows a corner of the Japanese room with three different models of Zenith receivers. The Yorkville establishment occupies a store on the street level in which are located the parts, accessories and loud speaker departments, and another store below the street level on a platform above a subway station. Two entrances to the underground railway lead directly past the Yorkville set department, and the attractively displayed merchandise is viewed twice daily by neighborhood residents who use this means of transportation going and coming from business. There is no limit to the territory served by the store, customers coming from all points in New York, Brooklyn, Westchester, Long Island and New Jersey. F. S. Horning Now With Brunswick Co. Frank S. Horning was recently appointed manager of the Brunswick Co. recording laboratory at 799 Seventh avenue, New York City, succeeding William A. Brophy, resigned. Mr. Horning for the past year and a half has been sales manager for the Sampson Electric Co., Chicago, 111., Atwater Kent jobber, and has had a wide experience in the music field. He was first connected with the traveling department of the Victor Talking Machine Co., leaving this connection to enter into business for himself in Boston. Later he was buyer for the talking machine department of a large St, Louis establishment, after which he entered the radio distributing field with the Sampson organization. Mr. Horning has as his associates the same technical and professional staff that has made Brunswick records for a number of years. \ Model 201 Adler-Royal Table wit' R.C.A. 100-A Speaker. Height 2&% inches, width 30I4 inches, depth 14 inches. For use with Radiola 17, Atwater Kent 37, Crosley and other standard A.C. Sets. RADIO CABINETS a This Adler-Royal Table with Built-in R.CA. 100-A Speaker is the best buy ever off ered" Thus speaks the Southwestern General Electric Supply Co., of Dallas, Texas — and other Leading Distributors. Read them. It speeds the sale to say "Cabinets by Adler -Royal." 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