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98
IN THE MUSICAL MERCHANDISE FIELD— (Continued from page 97)
The Talking Machine World, New York, March, 1928
B & D Silver Bell
BANJO ARTISTS
MONTANA
Cowboy Banjoist
ROY SMECK
Wizard of the Strings
FRANK REINO
Banjoist, Ben Black's Orchestra Paramount Theatre, N. Y. City
STEVE FRANGIPANE
Banjoist, Levitow's Commodore Hotel Grill Orchestra
SLEEPY HALL
With His Orchestra at Castillian Royal Pelham Parkway
New 1027-28 Illustrated 48 Page Combined Catalog and Silver News — Free.
THE BACON BANJO CO., Inc.
Groton, Connecticut
H. N. White Co. Prepares Display Poster Featuring King Saxophone
Cleveland, O., March 7.— The H. N. White Co., manufacturer of King band instruments, 5225
lobby and music store display, featuring the King alto saxophone and showing the 448 parts
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King Window and Theatre Lobby Display Recently Issued by
the H. N. White Co., Cleveland, O.
Superior avenue, recently prepared a theatre which are used in building the instrument. The
RUNQ
The Oldest and Largest Musical Merchandise House in America
Exclusively Wholesale
ESTABLISHED 1634
C.BRIZNO §• S<W,lNC. 351-53 Fourth Ave. NewYorkCity
display has proved most effective in building up sales volume for King dealers.
The demonstration stunt is in the form of a giant display panel in a handsome frame, and is mounted on an easel. The center piece of the panel holds a finished saxophone, and completely surrounding it is another identical saxophone entirely taken apart with each part shown individually.
In this manner prospective purchasers of King band instruments are given an opportunity of studying and being impressed by the H. N. White engineering methods and the hand assembly which are factors in the making of every King instrument. The display attracts attention to the following features of King manufacture: hand grinding, exact adjustment and relationship between tone-hole size and shape of mouthpiece and the flare of bell.
D. W. May Starts Promotion Section
A new department for handling sales and advertising, known as the sales promotion department, has been organized by D. W. May, Inc., Newark, N. J., wholesale distributors of radio apparatus, as part of the organization's 1928 expansion program. It is announced that the new department will be under the supervision of Walter Ferry, with a force of seven road men. Mr. Ferry has been associated with D. W. May, Inc., for four years.
Among the radio products distributed by the May organization are Shamrock, Splitdorf and Marti electric receivers, Temple speakers, Philco "A" and "B" socket power, Ray-O-Vac batteries, etc.
Brunswick Foreign Recordings in Demand
Edward Wallerstein, of the wholesale department of the New York Brunswick Co. offices, reports that the foreign language catalog of the company introduced last October is moving most satisfactorily. New York Brunswick dealers report that the two new Jewish recordings made by Aaron Libedeiff of two of the song hits from the current offering of "Paradise for Two" are in great demand, as are new offerings in the Italian catalog.