The talking machine world (Jan-June 1928)

The Talking Machine World Vol. 24. No. 4 New York, April, 1928 Price Twenty-five Cents Will You Be Present? TWO events of outstanding significance to the talking machine-radio dealers and jobhers of the country are scheduled for the month of June. First: There is the Fourth Annual Trade Show and RMA Convention in Chicago, June 11-15. Second: The annual convention of the Music Industries Chamber of Commerce in New York City, June 4-9, a great gathering of the music trades. The RMA Trade Show gives dealers and jobbers something they can get in no other way; namely, an opportunity of examining the newest radio products to be marketed during the 1928-1929 season. It provides the means of observing at first hand the comparative merits of the various new products. In short, it places the dealers and jobbers in a position where they know what the future holds in store in the way of products and it enables them to plan merchandising campaigns in advance so that they can engage in sales promotion most effectively. Have an Open Mind of the new AC sets? What about service? How does the line you carry compare with that of another manufacturer? Should you confine your energies to the promotion of one line or is it advisable to take on an additional product or two because of certain features that your present line will not possess in the new models? These and any other questions that come to mind will be answered to every person's satisfaction by a visit to Chicago and a cai-eful inspection of the "newest in radio." The annual RMA Convention program is the most comprehensive ever planned and those who attend the sessions with an open mind and are prepared to get the most out of the many addresses by leaders in the industry will go home with a wider outlook on the business of which they are a part. Thousands of dealers from all part of the country will crowd into Chicago for the Show and Convention and the exchange of thoughts and ideas on the retail business resulting from the contacts made possible by the gathering are worth the time and money spent in being there. Evolution in the radio industry is so rapid that the trade simply must keep on its toes in order to be up-to-date. These quick changes bring new problems to solve and it is a shortsighted individual who fails to recognize the importance of a gathering in which are included members of the industry who are confronted with identical difficulties. What will be the effect on the public of the introduction Every Dealer Should Read These Articles Fifty Boys Sell for Gray — By John G. Sanderson (Page 3) Clifford Bros. Sideline Is Record Sales Aid— By Clarence J. O'Neil (Page 8) Cushman's Radio Service Profitable— By V. E. Burke (Page io) Blends Selling and Art — Wins Success — By R. P. Tracy . . . (Page 16) How Maison Blanche Radio Section Develops Sales Volume— By W. B. Stoddard (Page 22) Gets Volume Sales in a Small Town (Page 24) Why Dealers Should Handle Radio Cabinets in 1928-9— By Lambert Friedl (Page 28) Merchandising the Finest Recordings Profitably — By L. T. Hackler (Page 32) An Investment This is distinctly a trade show — a special exhibition for dealers and jobbers. It has been carefully planned. The public will not be admitted. Nearly 300 manufacturers of sets, tubes, speakers, cabinets and accessories will show their lines and are prepared to go into details with dealers and wholesalers regarding the various features of the new products. By visiting these exhibits the dealer will be accomplishing more than if 300 sales representatives— one from each manufacturer or wholesalerscalled at his store. The time saved, the opportunity of procuring first-hand information and of viewing the products, the addresses and the exchange of ideas makes a trip to Chicago for the RMA Trade Show and Convention the best investment possible of which a progressive dealer or jobber could possibly take advantage. The annual convention of the Music Industries Chamber of Commerce in New York also gives the trade the opportunity of getting the other fellow's viewpoint on various merchandising problems. By all means, if it is possible, attend this important convention. The program for the Music Industries conclave includes, among other interesting features, discussions and addresses on the talking machine and radio business that should be of great value to every dealer and jobber. Make it your business to be present at both these events. You will be the gainer! See second last page for Index of Articles of Interest in this issue of The World 3