The talking machine world (Jan-June 1928)

The Talking Machine World, New York, April, 1928 11 Neil Bauer Appointed to an Important Post » Made Assistant General Sales Manager of the Crosley Radio Corp. — Is Widely Known to Trade Throughout Country Six years ago when Neil Bauerr then only nineteen years old, accepted a clerkship in the Crosley Radio Corp., he says he knew no more Is Now in Charge Yelly D'Aranyi a of Victor in Japan Columbia Artist Neil Bauer about radio than he did about washing machines, but he believed in the future of the business and determined to learn it from every angle. As a result of his strict application to the business, Mr. Bauer has been rewarded for his untiring effort and unswerving loyalty tn the company, being made assistant general sales manager. Mr. Bauer is said to be one of the youngest men in the country to hold such a responsible position. He knows each of the 165 distributors personally, and many of the 18,000 or more dealers, representing every part of the country. Klingman-Kelsall Music Co. Opens Louisville, Ky., April 6.— A new music-radio establishment, the Klingman-Kelsall Music Co., opened here recently at 632 South Fourth street, with a complete line of instruments, including Victor Orthophonic talking machines, Radiolas arid Atwater Kent receiving sets, Buescher band instruments, Cable Company pianos and an assortment of nationally known small goods, records and sheet music. The members of the new concern are Gene Klingman, who for eight years was connected with the Louisville Music & Radio Co., serving for the past three years as vice-president and sales manager, and O. C. Kelsall, a Purdue graduate of radio engineering, who has had an extensive sales experience in the general music business. Three large rooms are devoted to talking machine and radio displays and fifteen record demonstration booths, constructed of soundproof cellotex, occupy the greater part of one of the two floors. Buy Canadian Firm The business and good will of the R. S. Williams & Sons Co., Ltd., Toronto, Canada, music dealer and Canadian distributor of Edison phonographs and records, has been purchased by B. A. and F. A. Trestrail for a sum said to be $580,000. The store at 145 Yongc street is being remodeled extensively. Harold Agnew, of Amsterdam, N. Y., was selected by the Victor Talking Machine Co. to take a two weeks' course in radio engineering at Camden, N. J. B. Gardner to Direct Affairs of Japanese Company — Harry C. Stremshorn Appointed Superintendent Montreal, Can., April 7. — Another Canadian commercial enterprise in the Orient is announced in the fact that B. Gardner, former treasurer and director of the Victor Talking Machine Co., of Canada, Ltd., has been appointed managing director of the Victor Talking Co., of Japan, and has established offices, a manufacturing plant and a sales organization for distribution of "His Master's Voice" products in that country. The new organization is known in Japan as Nihon Victor Chikuonki K.K. Another Canadian, Harry G. Stremshorn, of Montreal, recently assistant superintendent of the Victor Talking Machine Co., of Canada, Ltd., has become superintendent of the factory. Mr. Gardner's many years as treasurer placed him in close and intimate contact with the administrative and manufacturing divisions of the Victor business in Canada. Besides this, the new head of the Japanese company, well-known in manufacturing circles, possesses a background consisting of a lifetime of merchandising and manufacturing experience. Mr. Stremshorn's connection with the Victor company covers a period of years of research and practical work on talking machines. It is the announced intention of the company to go thoroughly into the matter of recording Japanese music and Japanese drama, which takes on national forms of an individuality and beauty unsuspected in the western world. Besides love for their own music, Japanese have a keen appreciation for the music of the western peoples showing great interest in the works of the modern European composers. Violinist to Record Exclusively for the Columbia Phonograph Co. Catalog — Has Won Following From Concert Dates Yelly D'Aranyi, the violin "discovery" of the current season, has signed to record exclusively for the Columbia Phonograph Co. catalog. Yelly D'Aranyi D'Aranyi is a grand-niece of the virtuoso Joachim, and a pupil of the celebrated Hubay. For her first Columbia release, to appear March 20, Miss D'Aranyi features a Jota (Spanish dance), by De Falla, Spanish composer, and also the Brahms Hungarian Dance No. 8. Pef f er Enlarges Stockton, Cal., April 3. — Although 8,000 square feet of floor space are occupied by the Peffer Music Co. for its radio and music business, this space has been found to be entirely inadequate, and plans for enlargement are being made. The entire basement is being excavated and fitted for an up-to-date display space. In addition the establishment is being redecorated. Potential Market for New Phonographs Growing Demand for Electrically Operated Instruments in France In a recent bulletin the Department of Commerce, Washington, D. C, calls attention of American manufacturers of phonographs to the important potential market in France for electrically operated phonographs. William W. Corcoran, vice-consul at Boulogne-sur-Mer, France, states that the cafe proprietors are adopting these instruments to amuse patrons and advises manufacturers to enter the field. A NEW A. C. Portable Instrument Three ranges — 150-8-4 volts for Radio and Qeneral Testing NOTE its small, compact shape — for convenience in handling and carrying about with testing kit or with other equipment. Contained in a red and black mottled bakelite case to distinguish it from the companion Model 489 D. C. instruments which are plain black. Bold, legible figures on a silvered dial — no mistake in making quick readings, and no question as to their accuracy. In all features of electrical design and construction it is a truly high-class, scientific instrument equally serviceable for laboratory and shop work as well as for utility radio uses in the home. Dealers will find a ready sale for this all-purpose A. C. testing instrument — not . only to radio set owners but to any customer who needs a small, inexpensive A. C. instrument of great reliability and long-life accuracy. Also made in double voltage ranges up to 600 volts, and as Ammeters and Milliammeters. Weston Electrical Instrument Corp. fiOfi Frelinghuysen Ave., Newark, N. J. Model 528 WESTON RADIO INSTRUMENTS