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the Talking Machine World, Neiv York, April, IV28
COMPARE
Its Performance with that of Any Other Reproducer
C7°HE superiority of AUDACHROME is immediately evident — whether the record be very simple or extremely difficult — even to the untrained ear. On really intricate selections, however, this superiority is so vast as to astonish anyone who hears the comparison. The average reproducer or sound box may get by with a fair performance till the shrill string notes begin to multiply and countless color-tones mingle with the deep rumble of tuba and saxophone. But when things become thus complicated — when tricks of the human voice have to be re-acted, and bells and tambourines and other "local color" accessories — THEN only an INSTRUMENT like AUDACHROME will do !
The harder the selection, the more striking is AUDACHROME's superiority in interpreting every element of it. All the wealth of detail in the splendid new electrical records is brought out by this revolutionary instrument with amazing fidelity to the original performance. That is why you owe it to yourself to demonstrate with AUDACHROME.
f No One Can Listen to an AUDACHROME Per 1 L tormance without Being Amazed and Delighted J
COMPANY
New York, N. Y.
Electrical Apparatus for More Than 10 Years
Business is very good. Orders for AUDACHROME continue to keep us pretty much on the hop. Nevertheless, there's a situation here that reminds us of the kids in the snowball fight. One little chap, very erratic in his aim, suddenly exulted: "Wheel I hit 'im with that one 1" Whereupon the diminutive captain paused in his task of wrapping a rock in a fistful of snow and replied with biting scorn: "Never mind the one that landed — how about the ones that didn't land!"
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And we are wondering about some of our snowballs that apparently have gone wild. There are members of the trade not yet aware, it would seem, of the sweeping benefits to their business offered by AUDAK'S revolutionary new reproducing instrument. This "snowball" is aimed squarely at those dealers and we hope it find* the mark.
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Can you afford to take chances?
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With retail sales dependent upon planning and putting the best foot forward, no dealer can afford to demonstrate with any sound-reproducing apparatus but the best.
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For the difference between ordinary sound box performance and performance by the best instrument, AUDACHROME, makes just the difference in impression on the customer that results in sales instead of disappointments.
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Putting it another way — the performance of AUDACHROME is so realistic, so faithful, so vastly superior to ordinary reproduction, that the simple hearing of it stimulates sales. We mean sales of records— of those new electrical marvels whose tone and preciseness, once given a chance to register, cannot fail to thrill the most apathetic listener.
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Say we, then — yoH cannot afford to take chances by demonstrating with any sound-box inferior to AUDACHROME, because only AUDACHROME can interpret the new records as they should be interpreted.
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The talking machine industry's future? O. K. Never doubt it. Just hop in and start using the assets manufacturers are giving you.