The talking machine world (Jan-June 1928)

18 The Talking Machine World, New York, April, 1928 How Miss Jane Barth Won Sales Success {Continued from page 16) As mentioned at the beginning of this article, Miss Barth is a musician and has won fame as a composer. The first of her compositions, "My Covered Wagon Pal," was inspired by the film "The Covered Wagon," and has proved a big success. Miss Barth recently informed the writer that to this day she is receiving numerous letters from radio stations and theatres who are featuring the number. More recent compositions by Miss Barth include "Silver Curls" and "Wending." Miss Barth has been so successful in arousing and retaining customer's interest in recorded music that her comments upon the different types who make up the buying public are interesting. She says: "The average person ordinarily tries to act and look as much as possible like everyone else does, but when it comes to selecting music it is soon very evident that people are made up of very different emotions and longings beneath the surface — for it is one of the best things about music, I think, that it can bring satisfaction to our desires and imaginings. "Some people will have nothing but the wildest jazz; some enjoy the tunefully soothing light opera airs played by European orchestras, while others seek for real classics by the great symphony orchestras of the world. Then there are some who are always on the lookout for new Irish music and we have one or two friends who look over each new Greek supplementary list and send the records to their friends at home. "A peculiar thing is the way in which pleasure in any type of music depends on the mood of the moment. I have often played a group of records to some visitor one day, only to be told that they really didn't like any of them much. The same person would then return a day or two later and, not remembering the titles, pick up some of the same records and be delighted with them. "Quite a big proportion of those who come in to hear our records have in mind no particu Dear Customer: It has just come to mind that in all of our previous letters to you we have never mentioned the fact that we also have in stock some of the finer classical records. Complete symphonies by some of the most famous composers in the history of music, and whose masterpieces will live forever. We are mentioning the following: Jieettioven: 1-itlh Symphony, by the Koyal Philharmonic Orchestra. iseethoven: Ninth Symphony (Choral), by the London Symphony Orchestra. Beethoven: Moonlight Sonata, by the London Symphony Orchestra. Berlioz: Symphony Fantastique, by Felix Weingartner and Orchestra. Schubert: Unfinished Symphony by Sir Henry Wood and New Queen's Hall Orchestra. These Symphonies are in complete sets with albums. We are also enclosing our regular monthly supplement. Look it over and come in and hear your favorites. You tire always welcome at Eberhardt's. Yours very truly, Eberhardt Music Company, By Jane Barth (Signed; Record Department. JMB: P. S.: "Old Time Tunes," just full of the "Old Time Pep." 15181-D, "Golden Slippers," a snappy combination of vjice, guitar, banjo, harmonica and jew's-harp. 15U95-L), "Carolina Home." "Some" gu.tar in this record. 15205-D, "The Monkey on the Dog Cart.". This is absolutely the "fiddlin'st" record on the market to-day. ft can't be "out-fiddled." Come in and hear these records. You'll like them. Don't forget we are at 215 North Market street, just a few steps north of the Hotel Lassen. lar numbers which they want. They just say What have you got that's hew?' sometimes indicating that they are interested in jazz or in symphony classics or some other particular type. "Then there are a great many who are eagerly on the lookout for new recordings by some favorite artist, Ruth Etting, Ted Lewis, Paul Ash, Charles Hackett, Sophie Braslau, the New York Symphony or any one of the other Columbia or Odeon recording organizations. They don't mind what the music is as long as it is recorded by the right people. "There are the other type, too, who want a certain piece of music, and who are not particularly interested in the artists . as long as they are good. "Women are harder to please than men. They hardly ever know just what they want and they rely much more on suggestions. "You can never tell what sort of a thoughtworld there is in anyone by simply noticing Dear Customer: This month we have some exceptionally fine records that we are telling you about in our letter. "Twilight Rose," a beautiful waltz, by the Columbians. "Frankie and Johnny," by Ted Lewis. "Side by Side," by Ipana Troubadours. Then if you are fond of Art Gillham's records, and we -are sure you must be, his latest number might also be called his greatest. "I'm Waiting for Ships that Never Come In." You have not heard this song until you have lieard Art Gillham whisper it. We have another selection we do not want to forget to tell you about. "Echoes From the South," by Paul Specht and his orchestra. This is a record of just the old-time Southern melodies and played in their usual way. We are sure you will enjoy hearing it. The above mentioned are only a few of the many new selections that Columbia have for this month. We are enclosing our monthly supplement, look it over, then come in and ask us to play your favorites for you. We are always pleased to serve you. A welcome awaits you at Eberhardt's. their outside appearance. Sometimes the most delicate-looking ladies are interested in rousing marches by military bands and then there are men who look . like prize fighters who are mainly interested in the most subtle and complicated music requiring intellectual development as well as appreciation of art. "Music is a wonderful thing — especially in its effect upon human nature, and I am glad I have this opportunity to study it and to help to increase its influence." Have You Heard the ROLA "20"? %ola Reproducer MANUFACTURERS: The new Rola Cone Reproducer Unit can be obtained for installation in your cabinets. Write or wire for samples or particulars. NTIL you have heard the new Rola Table Cabinet, Model 20, it is impossible to appreciate what splendid reproduction can be had in a moderately -priced loudspeaker. This new speaker is proving to be the sensation of the radio industry. This new Rola speaker is specially engineered for use with the new socket-power sets and will handle maximum power and tone-range without trace of rattle or blasting. It also possesses a sweetness of tone and faithfulness of reproduction that places it in the class of real musical instruments. Rola Table Cabinet Model 20, $35 Write for the name of the neareit l^ola jobber THE ROLA COMPANY 612 North Michigan Avenue, Chicago, Illinois Forty-fifth and Hollis Streets, Oakland, California