The talking machine world (Jan-June 1928)

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The Talking Machine World, New York, April, 1928 Works with and for dealers It Pays to be a Columbia Dealer Columbia has the phonographs, the records, and the artists the public wants. Columbia runs the advertising that puts them over, as the following pages show. Columbia provides at very nominal cost attractive monthly window displays which hit your customers right at the point of sale — stops them at your window, and draws them inside. Columbia, in addition to its own national newspaper campaign, offers its dealers an exceptionally liberal cooperative newspaper advertising plan for local use. Special electros, stereos, and mats are provided, free of charge.