The talking machine world (Jan-June 1928)

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20' The Talking Machine World, New York, April, 1928 The New Portable Victrola is a "Natural" IT'S true that you can carry it around. But put on a record. Close your eyes . . . and you're hearing a big cabinet instrument. Tones are rich, smooth, deep. Volume is big and true to life — loud enough for everyone. The fact is, this new Victrola gives you far better reproduction than many a cabinet machine on the market today. And it has so many other selling points — any one of its exclusive features will be enough to distinguish it. Startling volume — loud enough for a group of dancers. Cabinet of tempered steel — indestructible. Covered with leather-finished fabric. Beautifully finished, metal parts gold plated, gold lacquered. Orthophonic-type Sound-box, marvelous reproduction. Records stop playing automatically. Angle winding key — instantly detachable, a child can wind it. Plays three records — one winding. It opens up a whole new field of prospects. Every home and apartment in your neighborhood can now afford the finest kind of music. As a sales-builder, a profit-maker, and a means of selling more Victor Records, this new Portable is a "Natural." It looks like a million! The shrewd dealer will see its possibilities at once. But there's no time to waste. Summer is almost here. Other stores will be displaying them in their windows first — unless you hurry